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Jen Phillips April

Your Online Marketing Partner with SEO Copywriting and Social Media Marketing

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The Power of Article Marketing

July 16, 2010 by Jen Phillips April

How to Drive Massive Amounts of Traffic to Your Website and Explode Your Sign Ups for Free Within the Next 14 Weeks

Now you can steal the low cost secrets of hot shot Internet Marketers. Apply this under the radar method to your niche and explode your subscriber list for $0 cost per name.

There’s no time consuming and complicated programs or theories. Just a simple, straightforward 1, 2, 3 formula. If you can write an email, you can do this.

And you can start today. All you have to do is follow the steps.
So what’s this proven method for driving piles of traffic to your site?
It’s called article marketing.

Here’s the 3 part strategy:
Step 1: You write short articles about your topic using keywords that people are searching for.

Step 2: Post them to online article directories (databases of 1000’s of articles) with a link to your website.
Step 3: Invite people to sign up for your newsletter. Make the invitation enticing by offering people something of value for signing up–a Special Report, free ecourse, videos, etc.
Let’s look see how it works:

Step 1: Let’s say you have a site where you’re selling omega 3 fish oil supplements. That’s your topic. Using “omega 3” as a keyword, you write about how Americans are deficient in omega 3 fatty acids and the health risks this deficiency can bring. Studies show heart disease, Alzheimer’s disease and rheumatoid arthritis are all linked to omega 3 deficiencies in some manner.

You include some facts and figures like:
“1000’s of studies have been conducted on fish oil supplements and today they’re recommended by the American Heart Association as a preventive against heart attack and heart disease. In fact, one Harvard researcher found fish oil pills are the only dietary supplement that consistently shows up in clinical trials as protecting against cardiac death.”

Your goal is a 400-700 word article (that’s about a page or a little more). It needs to be easy to read and factual. It should include a single idea woven throughout that ends with inviting people to visit your website for more information.

Include a “Resource Box” at the bottom. It includes your name and short bio positioning you as an expert in your field. It will have another link to your site. You can even invite them to sign up for your newsletter here.

Step 2: Open accounts with several online Article Directories and post your article according to the guidelines.

Step 3: Locate your newsletter sign up prominently on your site. Offer an incentive to visitors to sign up.
Repeat steps 1 & 2

Unlike PPC and other paid forms of traffic generation, once you post the articles, they can work for you for years to come.

The more articles you have the more traffic you’ll drive. Which, will ultimately convert to more sign ups and sales. They’ll work for you while you’re sleeping or on vacation or putting the kids to bed.

I wrote an article in January 2009 for one of my sites. In the past year and a half, it’s brought me over 2,085 visitors. And I have 100’s of other articles driving traffic while I sleep or work on other projects.
Plus, article writing has other advantages.

Each article creates another backlink to your site which can help you rank higher than your competition in the SEO wars.

Articles can create viral traffic for your site. Readers will forward your articles to friends and family. Plus, they’ll be published in ezines further positioning you as an expert. These ezines will include a link to your site so you get even more “link juice”.

And if you’re time crunched or hate to write, you can even outsource your article writing. There are plenty of writers who’ll write your content for you.

Why not get started now?
The power of article marketing is in the easy to implement system and low cost of customer acquisition.
What could be simpler? Write article (or outsource), post to directory and bingo, you get free traffic. Offer them an exciting reason to sign up for your newsletter and you’re building your list like wildfire without spending a fortune.

Filed Under: blogging, content marketing training, seo copywriter Tagged With: copywriter, email marketing, increase conversions, increase traffic, keyword research, seo, seo copywriter, site audits, web copywriter, website consultant

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Barkleigh Productions

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Leadit Marketing

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Day Smart Software

Training

Jen_Speaker_trainerJen's seminars focus on helping organizations develop their social media strategy and create action items around it. Whether showing business owners the best practices of Facebook posts or how to optimize your LinkedIn headline, Jen is passionate about the social media revolution. Her engaging, conversational style keeps audiences coming back for more. One FAQ is, “When are you doing another class?” and dozens have become regulars at her small social media trainings. Check out her training...

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Jen_social_mediaThese in-person training seminars focus on you and what steps to take to maximize the power of social. Whether you need help crafting great content or connecting the ROI to your bottom line, Jen can help. Read More

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Jen_CopywritingCopy is more than words on a screen. It’s a sales tool. It educates, informs and invites your reader to do something. Does yours? Check how it's done here

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