You know you need business related content for your website and social media. Problem is, you don’t know what to create. You look at the blank screen and will your brain to produce something workable. But nothing happens. Here’s a technique that will get your brain moving in the right direction. I call it the 5 x 5. Take the top 5 questions you’re asked the … [Read more...]
My 5 Favorite Productivity Apps for Small Business
Ok, so I haven’t quite mastered the art of the 5-minute meeting but I am a bit of a productivity junkie. Short, focused bursts of work, unplugging for hours at a time (to write!) and "chunking" similar tasks are all part of my strategy. Far from a technology geek, I do love discovering time saving apps so I can spend more time doing what I want and less of what I don’t – … [Read more...]
Social Media Marketing Works — If You Have a Plan
If you approach it as part of your marketing strategy, social media can bring you LOTS of business. Here’s what it takes: KNOW where your audience is online. B2C businesses can do quite well on Facebook. B2B tend to fare better on Linked In and Twitter. One marketing blog reported B2B marketers close up to 84% more leads using Linked In as compared to Twitter or … [Read more...]
Why Having a Facebook Page Doesn’t Mean You’re Doing Social Media Marketing
I just got off the phone with a client. I’d written and edited website copy for him and he told me he wanted me to help him with his social media. We discussed using Facebook and Pinterest for his business. He had a lovely Facebook Page set up and now he’s buying Facebook ads. Sounds good, right? Here’s the problem. He hasn’t made a single post on his new Page. … [Read more...]
The Biggest Social Media Mistake Businesses Make
The biggest mistake I see businesses making with their social media is they rush out to throw up a Facebook page, make 3 posts and ask their friends and family to “like” their page and then make another post or two. And then….tumbleweeds. They either ignore Facebook saying “social media doesn’t work” or they come to me and complain their Facebook page isn’t bringing them … [Read more...]
