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Jen Phillips April

Your Online Marketing Partner with SEO Copywriting and Social Media Marketing

  • Home
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    • F.A.Q.
    • Applause
  • Samples
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    • Copywriting
    • Pet Marketers
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A Writer’s Process

my writing process
If you don’t know where you’re going, any road will get you there.

My Website Writing Process 

Since I’m often asked about my web writing process, I thought I’d put it into words.

While the actual writing process can be boiled down to research, draft, revise, revise some more, and submit, let’s back up.

Let’s go start with why you’re interested in hiring a writer.

I’ve never met a business person who wanted a website or a blog post, or (you get the idea.)

They want customers.

They see the content as a way to attract those customers.

If this sounds like you and you’re a Marketing Director/Content Manager/another person who hires writers then you know there’s a lot of thinking that goes into writing.

There’s a process to creating websites and other content that attracts prospective customers, builds trust, and shortens the sales cycle.

Just like the directions for Ikea furniture help you put together your bookcase, there’s a process for developing a web writing plan for every website.

Over the years, I’ve broken it down into a strategic process:

Pre-Writing, Research, and Organization 

1- Clarify the target market

2- Review writing resources (competitor’s analysis, for example)

3-Identify the typical sales cycle

4- Review SEO keywords to keep in mind (or do SEO research and develop the strategic SEO plan if needed.)

5-Clarify 1–3 business goals for each page

6- Identify SMEs to interview for background and/or quotes

7- Research sources

Drafting Process 

All of that preparation has stimulated my brain to think about the target customer, what they want to know, and the main points I need to make.

THEN, I’m ready to draft words on paper (or screen.)

1- First draft outline

2- Let it sit overnight or for a couple of days

3- 2nd Draft/Revision — See where I need additional data to support my points

4- Review for a solid draft, format for the web, review for SEO fundamentals

5- Polish — run through Grammarly, check the readability score with a Fleisch Kincaid reader

6- Send to client

7- Incorporate client feedback

8- Final approval

9- Send to web designer/developer

10- Publish

If I’m rewriting/optimizing your website so you can increase your traffic and conversions, I analyze the keyword research and assign terms to different pages on your website in alignment with your targeted prospect. I also include all “on-page” SEO elements including meta descriptions – these are the “behind-the-scenes” code that helps your web pages get found.

I let it sit (a day or two is ideal) to revise.

Then it’s off to you, the client, for review.

Are you ready to get started with your writing project?

You can drop me a note here and tell me about your project.

I look forward to hearing from you!

 

Let’s Get Social

Clients Include:

Barkleigh Productions

American Writers & Artists Institute

Smarttvel - Travel Smart

Seer

Official Payments Corp

Leadit Marketing

International Living

Day Smart Software

Training

Jen_Speaker_trainerJen's seminars focus on helping organizations develop their social media strategy and create action items around it. Whether showing business owners the best practices of Facebook posts or how to optimize your LinkedIn headline, Jen is passionate about the social media revolution. Her engaging, conversational style keeps audiences coming back for more. One FAQ is, “When are you doing another class?” and dozens have become regulars at her small social media trainings. Check out her training...

Social Media Help

Jen_social_mediaThese in-person training seminars focus on you and what steps to take to maximize the power of social. Whether you need help crafting great content or connecting the ROI to your bottom line, Jen can help. Read More

Writing

Jen_CopywritingCopy is more than words on a screen. It’s a sales tool. It educates, informs and invites your reader to do something. Does yours? Check how it's done here

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