What if you threw all the fancy sales funnels out the window and just went old school? Yeah, you know, actually talking to people? Letting them know what you do. Looking to help when you can. Just being a nice human. Sometimes it’s just about the fundamentals. Getting back to basics. Making one sale and then another and then another, not “crushing your six-figure … [Read more...]
Wellness Providers: Where’s Your Patient in the Buying Cycle?
If you're an acupuncturist, chiropractor, or another wellness provider you, you may not think of your patients as having a "buying cycle." But they do. Especially, if they haven't become a patient of yours yet. See, there are three primary states of mind before they become your customer and that's what we're calling the "the buying cycle." The 3 Stages of Becoming a … [Read more...]
Boutique Hotels: Are You Missing Out on Room Bookings Because of a Simple Oversight?
As the saying goes, a picture is worth a thousand words. Every boutique hotel website has dozens of beautifully produced photographs to entice future visitors and help them imagine themselves there. Yet, judging from the number of boutique hotel websites I see, many of you are unaware of another way your photos can help you make more bookings. Via search. Yes, every … [Read more...]
Pet Sitters: Increase Your Business with Your Blog
Imagine answering your phone and it’s an ideal client. When you ask her how she found you, she says, “I read your blog post on handling bored dogs and I know my Max needs a mid-day walk.” How does that feel? Great right? Best part is, you wrote that post months ago and it’s still bringing in leads. That’s the kind of power blogging has in your business. But you may … [Read more...]
4 Pet Industry Trends to Watch for in 2018
Guest post by Richard Rowlands America is a nation of pet lovers – and that's great news for the thriving pet industry. As of 2017, 68 percent of all households in the United States owned pets, and an estimated $69.36 billion was spent on them last year alone. The competitive marketplace and the huge demand for pet products and services have led to a diverse and … [Read more...]