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Jen Phillips April

Your Online Marketing Partner with SEO Copywriting and Social Media Marketing

  • Home
  • About
    • F.A.Q.
    • Applause
  • Samples
  • Work with Me
    • Copywriting
    • Pet Marketers
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  • Contact Me

How to Develop a Simple Marketing Plan That Brings in the Clients

January 11, 2023 by Jen Phillips April

What if you threw all the fancy sales funnels out the window and just went old school? Yeah, you know, actually talking to people? Letting them know what you do. Looking to help when you can. Just being a nice human. Sometimes it’s just about the fundamentals. Getting back to basics. Making one sale and then another and then another, not “crushing your six-figure … [Read more...]

Wellness Providers: Where’s Your Patient in the Buying Cycle?

June 11, 2019 by Jen Phillips April

If you're an acupuncturist, chiropractor, or another wellness provider you, you may not think of your patients as having a "buying cycle." But they do. Especially, if they haven't become a patient of yours yet. See, there are three primary states of mind before they become your customer and that's what we're calling the "the buying cycle." The 3 Stages of Becoming a … [Read more...]

Boutique Hotels: Are You Missing Out on Room Bookings Because of a Simple Oversight?

June 27, 2018 by Jen Phillips April

room bookings

As the saying goes, a picture is worth a thousand words. Every boutique hotel website has dozens of beautifully produced photographs to entice future visitors and help them imagine themselves there. Yet, judging from the number of boutique hotel websites I see, many of you are unaware of another way your photos can help you make more bookings. Via search. Yes, every … [Read more...]

Pet Sitters: Increase Your Business with Your Blog

June 9, 2018 by Jen Phillips April

Imagine answering your phone and it’s an ideal client. When you ask her how she found you, she says, “I read your blog post on handling bored dogs and I know my Max needs a mid-day walk.” How does that feel? Great right? Best part is, you wrote that post months ago and it’s still bringing in leads. That’s the kind of power blogging has in your business. But you may … [Read more...]

4 Pet Industry Trends to Watch for in 2018

May 29, 2018 by Jen Phillips April

Guest post by Richard Rowlands America is a nation of pet lovers – and that's great news for the thriving pet industry. As of 2017, 68 percent of all households in the United States owned pets, and an estimated $69.36 billion was spent on them last year alone. The competitive marketplace and the huge demand for pet products and services have led to a diverse and … [Read more...]

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Training

Jen_Speaker_trainerJen's seminars focus on helping organizations develop their social media strategy and create action items around it. Whether showing business owners the best practices of Facebook posts or how to optimize your LinkedIn headline, Jen is passionate about the social media revolution. Her engaging, conversational style keeps audiences coming back for more. One FAQ is, “When are you doing another class?” and dozens have become regulars at her small social media trainings. Check out her training...

Social Media Help

Jen_social_mediaThese in-person training seminars focus on you and what steps to take to maximize the power of social. Whether you need help crafting great content or connecting the ROI to your bottom line, Jen can help. Read More

Writing

Jen_CopywritingCopy is more than words on a screen. It’s a sales tool. It educates, informs and invites your reader to do something. Does yours? Check how it's done here

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