We are in the LAST 10 days of living in PA. It's started to get cold here. So I'm even MORE excited about spending the winter in the tropics. :-) Meanwhile, we're selling or giving away nearly everything we have. (Got a good deal going on a like-new Honda Accord!) I'm so excited and grateful that we have the opportunity to go on this new adventure. Moving to a foreign … [Read more...]
The 5 X 5 Method to Creating Content Your Visitors Will Love
You know you need business related content for your website and social media. Problem is, you don’t know what to create. You look at the blank screen and will your brain to produce something workable. But nothing happens. Here’s a technique that will get your brain moving in the right direction. I call it the 5 x 5. Take the top 5 questions you’re asked the … [Read more...]
How to Develop a 3 Month Social Media Plan for Your Business
Social media is a set of tools to develop your brand. Rather than one-to-one marketing it has a greater reach in terms of customers and potential clients and as you know, isn't limited by geography. Increasing your reach (how many people you can potentially "touch" with a post) is a huge part of why social media marketing is effective. Perhaps the best part of social … [Read more...]
Are You Event Driven or Process Driven?
In John Maxwell's 21 Irrefutable Laws of Leadership he points out the difference between process and events. As he points out, events are short term moments of excitement like a conference while the process is doing something over and over. The latter is less sexy -- that's the work part -- but builds the habits of … [Read more...]
I Know WHAT to Do…I Just Don’t Do It
Have you ever said that? I have a surprising number of conversations with business people that start out that way. Maybe you’re one of them. Recently I was reading CJ Hayden’s book Get Client’s Now! I like to pick up a book like this at least once a year. I find I always find something. In this case, the author states that the biggest obstacles to successful marketing … [Read more...]
