“Content marketing costs 62% less than outbound marketing & generates 3x as many leads.” DemandMetric
Your B2B tech company is onboard with content marketing. In fact, you’ve been at it so long, you’re awash in content but you don’t know which pieces bring in the most business.
According to Robert Rose Founder of the Content Marketing Institute, “Only 43% of companies have a documented content strategy.”
Instead, most companies have siloed content across the company and brands.
That makes it tough to know what’s resonating with your customers.
Not only that, you may duplicate your content efforts and probably have inconsistent messaging across channels.
According to one person I know, “Our website is a hot mess. We have tons of blogs, several White Papers, case studies, and webinars but it’s not coherent.”
Creating a coherent experience is good for your customers and prospects because it puts their needs first.
- A content strategy is audience-centric. Focus on solving their problems and you’ll create customer advocates who sell for you.
- It finds opportunities for updating existing content that performed well when it was new but has fallen off over the past year or two.
- Prioritizes content topic ideas and methods of delivery.
You know the sales funnel is sideways. The online noise continues to grow and you need to stand out in a sea of “me too” content.
I can help.
Writing online since 2005, I’m well-versed in tying SEO and other marketing goals to content.
I currently offer three options:
- The Basic Blog Bundle for those who have a content strategy and need a reliable writer to execute.
- A Content Strategy Roadmapping Engagement
- A Blogging for Business Workshop
Basic Blog Bundle Package
Already have an editorial calendar and SEO strategy but you need an experienced writer to knock out the writing part? This is for you.
- Blog Brief
- Topic Research
- Title suggestions and
- Metadata (Like the title, this is matters whether or not a prospect clicks from a Search Engine Result Page )
- 1 free stock photo image
- Usually 700-1000 words
$350-$700/post depending on topic, interview(s), length,
3 Post Minimum
“Jen, every month we get more page views on your posts.” Happy Client
“20 out of 2020 – Jen wrote the 16th most read article on our website for the year.” – Info-marketing client
Content Strategy Roadmapping Engagement
Define your baseline, KPI’s, and a way to reach them.
While every roadmapping engagement is a little different depending on your needs, here are typical components.
- Consulting call where we define your goals, current processes, and immediate needs.Based on a 12-week content strategy, it usually includes:
- A content calendar
- Content briefs for each including timely “hooks” when possible.
- Keyword research
- Competitive analysis
- Your once-best performing content and how to make it perform well again.
- Map your existing content to the sales cycle
Evaluation, analysis, and execution all in one place to simplify your life.
This is customized for your needs.
Investment: $2000+ depending on deliverables and scope
“Jennifer is by far my favorite writer that always delivers high-quality content. I thoroughly enjoy our brainstorming sessions where we truly develop the concepts for the pieces she writes, she truly captures the complexity of a story that resonates well on Google and our readers. We continue to procure our favorite pieces from her fingertips as long as she continues to write for us. Jennifer is a very professional and personable writer who finds your voice and adds to it in a way that is hard to find elsewhere. ”
Brock Wackerle – Corporate Brand Manager
SEO for Blog Writing Workshop
77% of marketers say content is their #1 SEO activity (Optin Monster)
SEO for blogging can pay off. Imagine hundreds or thousands of potential new customers coming to particular blog post month after month.
It’s possible. One of my clients says the views go up month after month!
Blogging for business works best if it’s strategic.
Go for creating an excellent customer experience paired with SEO fundamentals and you have a winner.
There’s where this workshop comes in.
- How to uncover good keyword terms using free SEO tools – this way, you’ll write on topics your audience cares about and is actively searching for.
- The difference between “good” keyword terms and “bad” ones. You don’t want to go too broad, nor too narrow.
- Ways to define “user intent” – so you can better prioritize information seekers vs. ready to buy customer content
- How to the topics to a broader campaign
- Ways to approach “Cluster Topics” so you have the best chance of “winning” the most competitive keyword terms. This can pay off very well!
- Best practices on using the keyword within the post – <H1/H2/AltTags/>
- Finding suitable copyright-free images
- Three ways to promote the post once you hit “publish”
$350 USD for up to 4 team members
Who’s it for? Small businesses without an external SEO resource
Who am I? I started a website and grew it to 87,500 visitors/month with organic (no paid) SEO. I’ve taught SEO for small businesses at a local university. I’ve led SEO workshops at conferences and have over 500 students in my SEO for blogging Skillshare course.
Now I write for agencies and businesses who want to attract new clients, retain existing ones, and set themselves apart with high-quality, useful content. I especially enjoy working with B2B tech customers.
Want to discuss which one is right for your company? You can schedule a call here.