Pet Marketers

Pet parents will spend $55.53 billion on their companions this year.  

How many of those dollars are you getting?

We’re in a booming industry, and if you’re reading this, you’re probably doing everything you can to get your share.

You’re trying to figure out how to grow your sales and maximize profits while keeping your staff and clients happy. That’s no easy task!

Plus, content marketing, social media and email marketing are huge, but how do you really use it all effectively and integrate it with your other marketing efforts?

And how do you know if you’re getting a return on your investment?

I can help.

My name is Jen Phillips April, and since 2004, I’ve been writing for the pet market since way back in 2004.  I created a website about dog health and gave away dog treat recipes.  Organic SEO was a key component of my traffic building strategy.  And it worked.  I grew the site to over 70,000 organic visits a month and generated a monthly income through affiliate sales and Google Adsense.

Now I write web copy including blogs and email newsletters for premium pet food companies and train businesses on using (and incorporating social media) into their marketing mix – whether B2B or B2C.

Many of my clients say their web traffic increases by 30-40% after I optimize their web copy.

They make more sales too.  Each web page or blog post is another opportunity to get found by your customers. It also gives you something else to share on social media.

See, more companies than ever are using content marketing and social media to drive sales and increase profits:

• • 86% of B2C Companies Use Content Marketing (Content Marketing Institute)

• • Blogs generate 55% more visitors than companies without blogs
    (The Anatomy of Content Marketing: The Heart of Online Success)

• • 77% of B2C marketers rank content marketing as important for customer loyalty/retention (Content Marketing Institute)

• • 65% of large companies outsource content creation and 44% overall outsource B2B content creation (Top Rank Blog)

• 61% of consumers say they feel more confident, and are more likely to buy from, a company that delivers original content.  (Custom Content Council)

65% of B2B companies report adopting inbound marketing efforts (Hubspot)

See, marketing is all about building relationships. It’s about educating (and maybe even entertaining) your customer.

When you provide valuable, useful information on a consistent basis, you build trust. When you integrate your web copy, special reports, email marketing and social media, your message shows up in the right places at the right times and your customers are always reminded of you.

You’re found on the search engines, in their inboxes (because they signed up for your awesome emails), and in their social media feeds – Hello Facebook!

However, it’s not enough to simply churn out content.  Your content needs to have a purpose.  Well-executed content marketing improves your ROI because it speaks to your customers at the right time.

“So how do I do all this? I’m running a business.”

I understand. That’s where I come in. I help you develop a content marketing plan, keep content fresh on your website and stay in touch with your customers through email marketing.

And I give you an easy, reasonable way to test-drive my services.

Need to engage readers, connect with customers, and increase sales?

My clients include veterinarian hospitals, Chewy.com, Outward Hound, DogsNaturally, and more.

You can get started with one of my three Pet Marketing Packages.

Check them out, then call me at 267-265-7291 or email me. We’ll schedule a brief phone meeting (15 minutes) so we can discuss your needs, see if we’re a good match, and look at my availability to work with you.

Bronze- $150/ Month: 

•  1 Keyword-Researched SEO-Friendly blog post so you improve your search results AND have original content to share on social.
• Plus, I’ll repurpose it as 3 social media updates for your Facebook, Twitter, etc.
• You can also use it them as an email to your clients/customers so you stay top of mind.

                  Hubspot says 57% of companies who blog monthly have closed business from their blog.

Silver- $695/month:

•  4 Keyword Researched, SEO friendly blog posts,
• Plus your choice of 3 pages web copy to engage your readers and get them to act (can be new copy or existing copy I optimize) or three email marketing messages to convert more of your readers to buyers.

                 “People who buy products marketed through email spend 138% more than people that do not receive email offers” via ConvinceandConvert.com

Platinum- $1795/ month: All of the above, with four more blog posts for a total of 8 — that’s 2 per week! Plus, your choice of three additional pages of web copy to engage your readers, four email marketing messages and 8 social media updates plus a monthly 30 minute strategy call each month. $1795/month

Next step? Call me at 267-265-7291 or email me and we can start planning your pet marketing social media and content strategy. You have nothing to lose and, well, a big chunk of that 55 billion to gain.