Hey there! Are you a CMO, Content Manager, or Business Owner who wants to ramp up your content marketing efforts?
If so, you’re in good company.
According to Gartner, 78% of CMO’s plan to increase their content budget for 2021.
This isn’t surprising since content marketing produces 3x the leads and costs 62% less than traditional marketing. (Demandmetric)
Let me share a quick story about one smart marketer who includes useful content across the sales cycle at her company.
Erin is the CMO at an established SaaS company.
She recognizes that content marketing touches every piece of your online presence. She knows that no matter your publishing schedule, from engaging Thought Leadership that gets shares and mentions to case studies, the better your content is the more you’ll stand out.
And the more you stand out, the more prospects you attract and the sales you make.
She knows that prospects read, watch, and download 3-5 pieces of content before they ever talk with a sales rep. Which means, she can’t afford to publish an endless stream of “me too” content.
She has bigger plans.
Erin wants to exceed Google’s guidelines for “high-quality” content and publish interview-based articles that provide a different viewpoint than her competition.
She knows her prospects appreciate the insights of a Subject Matter Expert so she makes sure she hires writers who can interview those SME’s and help them get their points across.
She publishes fewer pieces of content a month but because the content is more interesting and thanks to some savvy repurposing, she gets far more value out of what she does publish.
If that sounds good to you, let’s talk.
I’m Jen. Since 2011, I’ve helped B2B brands and marketing agencies stand apart from their competition and drive revenue. From Heroic Success Stories to B2B blogging, I can help you squeeze more ROI from both your existing content (repurposing!) to new material.
Scroll down to find out more about my work process or click here to contact me via my site.
“DaySmart Software is an umbrella corporation with many sub-brands in multiple vertices which translates to working with numerous talented writers. Jennifer is by far my favorite writer that always delivers high-quality content. I thoroughly enjoy our brainstorming sessions where we truly develop the concepts for the pieces she writes, she truly captures the complexity of a story that resonates well on Google and our readers. We continue to procure our favorite pieces from her fingertips as long as she continues to write for us. Jennifer is a very professional and personable writer who finds your voice and adds to it in a way that is hard to find elsewhere. ”
Brock Wackerle – Corporate Brand Manager
The Process Behind B2B Web Writing
There’s psychology, SEO, and marketing goals behind audience-focused B2B writing.
- Where does it fit within the sales cycle?
- What’s the reader’s intention?
- What do you want them to do next?
These are but a few questions that go into the process of creating a strong piece of content marketing.
Discover more about my process here.