You know you need business related content for your website and social media.
Problem is, you don’t know what to create. You look at the blank screen and will your brain to produce something workable. But nothing happens.
Here’s a technique that will get your brain moving in the right direction. I call it the 5 x 5.
Take the top 5 questions you’re asked the most.
Write them down.
1.
2.
3.
4.
5.
Now, how do you answer them? Chances are, you’ve developed an unofficial “script”, in other words, you probably say pretty much the same thing each time.
For example, as a copywriter, a lot of people ask me what the process is. They may not be familiar with working with a writer and they’re not sure how it works. So, I added a page to my website to share a little insight on the process.
I also use common questions to create marketing tips for social media.
You can do the same.
Write down your 5 most Frequently Asked Questions and turn each of them into a blog post or a video.
That’s part one.
Next, think about the questions people don’t ask you that you wish they would.
What are those things you always manage to work into the conversation because it’s important for your prospect to know? For example, if you’re a web developer talking with a small business owner, you might ask if they want foundational SEO included.
Your potential client might not have thought about that but now that you say it, yes, that’s important.
You have plenty of industry knowledge in your business. What do your potential clients need to know? Share your insider tips and build that trust factor.
Here’s a fun fact from video marketer Rick Toone. He has dozens of insider knowledge from his days in the film business. He’s worked on over 50 Superbowl commercials including Budweiser. You know how the beer always overflows and runs down the side of the glass just so? Turns out that’s a planned event. It involves shaving the spot on the glass where you want the liquid to overflow and having it at the perfect temperature so when you pour the beer it foams just the way you want it.
This is a quick example of an insider tip that sets him apart from other video marketers in the area.
You have these tips too.
Think of 5 of them. Write them down and turn them into blog posts. Or, turn them into video posts.
When you do these, you’re developing content that answers the questions your visitors have. That builds trust and is a bridge to making a sale.
What about you? What are your five most asked questions and the five questions you wish your prospects asked?
Now develop content around them for your blog or your website.
