You know you need business related content for your website and social media. Problem is, you don’t know what to create. You look at the blank screen and will your brain to produce something workable. But nothing happens. Here’s a technique that will get your brain moving in the right direction. I call it the 5 x 5. Take the top 5 questions you’re asked the … [Read more...]
How to Be a Better Writer and Stimulate Your Creativity
Writers know that something happens when you commit to writing daily. The simple act of the practice means you're exercising your writing muscles and those muscles, just like your physical muscles will wither and atrophy if you don't use them. In other words, “Writers, write.” And paid writers write a lot. To tell you the truth, I'm a little astonished by how much … [Read more...]
What Is a Headline and Why Do You Need One?
What Is a Headline? A catchy headline can make the difference between people reading your post or not. Think of all those Buzzfeed Facebook quizzes. "Can You Match These Logos to the Right Fashion Brand" or "These 35 Corgies will Brighten Your Day." They grab your attention don't they? Title = Headline A legendary sales writer (who made millions for his clients … [Read more...]
What Is “Benefit-Focused” Web Copy?
In the world of copywriting (selling with words) we talk about benefits vs. features. Here's an example, Steve Jobs sold the iPod by describing it as “It’s a 1000 songs in your pocket” vs. “it’s a piece of portable technology that plays music.” The "1000 songs in your pocket" is more powerful because it sums up exactly what the technology does for you in 7 short … [Read more...]
10 Elements of Search Engine Optimization (SEO) For SMB That Many Overlook
There’s a lot that goes into SEO for SMB. Some of it you can see, the “on page” elements, and other you can’t see—that’s the “behind the scenes” part. While no one expects you to become an SEO expert, if you arm yourself with a little education you’ll be able to speak with your web developer, designer and writer much easier. In turn, they’ll be better able to serve you. It’s … [Read more...]
