Updated: June 2018 In working with small businesses over the last few years, I've found there's a huge range in knowledge when it comes to online marketing. This post will give you the 30,000 foot overview so you can be better informed when you next speak with an SEO specialist. Here's a short video about SEO for blogging. Let's start with those … [Read more...]
The Truth About SEO in 2014
“True SEO is an amalgamation of many functions, and ultimately, they all need to be logical and consistent.” Via SearchEngineLand Yes, yes, and yes. All together now, YES! Especially in 2014, SEO brings together solid web writing (with best SEO practices in mind), meta data, social signals and technical SEO factors like site speed together as a whole. That’s why … [Read more...]
3 Ways to Explode Your Business (in a Good Way)
The computer may be where your work happens but its real life conversations that spark ideas. Nothing gets my creativity (and motivation) flowing like discussing ideas with like-minded people. The last three days spent with Steve Roller and the other participants at his Ultimate Writing Retreat™ helped me fill a notebook and refine a business goal. Here’s a Taste of the … [Read more...]
How Content Marketing Helps Your Website Rank Higher and Close More Sales
Sure, the marketing world is buzzing about content marketing. What is it? How to do it better? How does your business use it to drive engagement and close more sales? All of those questions and more are essential to a successful business. If you’ve dipped your toes into the content marketing world, you know it’s not just about content. It’s about aligning your content … [Read more...]
How to Attract Targeted Traffic to Your Website (and Make More Sales)
According to the Marketing Leadership Council, 57% of decision makers have gotten their information online before they ever speak with a salesperson. This is true if you have a team of sales people and sell complex software products or if you’re a solopreneur who handles the selling, the marketing and the fulfillment. Your web content can sell for you. IF, you lay the … [Read more...]
