You know you need business related content for your website and social media. Problem is, you don’t know what to create. You look at the blank screen and will your brain to produce something workable. But nothing happens. Here’s a technique that will get your brain moving in the right direction. I call it the 5 x 5. Take the top 5 questions you’re asked the … [Read more...]
Are You Event Driven or Process Driven?
In John Maxwell's 21 Irrefutable Laws of Leadership he points out the difference between process and events. As he points out, events are short term moments of excitement like a conference while the process is doing something over and over. The latter is less sexy -- that's the work part -- but builds the habits of … [Read more...]
What’s SEO Friendly Web Copy?
What's SEO Friendly Web Copy? 3 elements of SEO friendly web copy include: keyword research benefit focused copy that shows your visitors how you help them solve a problem call to action (asking them to do something like call you or download an ebook). Here’s the thing. The majority of businesses have no idea what a keyword term is. For example, in a … [Read more...]
7 Steps for Small Business Social Media Success
You Can Have Small Business Social Media Success- Here's How If you’re tired of spinning your wheels in the social media landscape, if you’re confused about how to make it work for your business, if you think you have to sign up everywhere. Take a deep breath. You don’t have to do that. I know, it’s a radical idea but frankly, if you’re a super small business (less … [Read more...]
Drive Targeted Traffic with Content Based SEO
Forget everything you know about SEO for a moment. Think about your customers instead. Who are they? What questions do they have? What problems do you solve? Review your buyer personas and ask yourself how you can make their lives easier. Review your existing content assets and determine where they fall within the buying cycle and, if they answer the questions your … [Read more...]
