Some of you know what a content calendar is and some of you don’t know what a content calendar is, either way is fine because I’m going to tell you how I use it and how I suggest my clients use it. Someone in a group I’m in asked a question about content calendars so I posted a sample of one. Then she came back and said, “Great! What do I do with this?” Here's what I broke … [Read more...]
Funny Story About Getting In Your Own Way
Here’s a funny story that we want to share with you. It's totally classic...you know, kind of a cobbler's shoe scenario. Anyway, it goes like this. As most of you know, I am a copywriter, social media trainer, speaker, and I help people with their content. I’m all about content and have written 1000’s upon 1000’s of blog posts. Dozens of videos and Facebook Lives, etc. … [Read more...]
The 5 X 5 Method to Creating Content Your Visitors Will Love
You know you need business related content for your website and social media. Problem is, you don’t know what to create. You look at the blank screen and will your brain to produce something workable. But nothing happens. Here’s a technique that will get your brain moving in the right direction. I call it the 5 x 5. Take the top 5 questions you’re asked the … [Read more...]
The Power of Thinking Small
Big thinking is great. Without it you won't dream, set goals and be inspired. Maybe your "big thinking" is that you want to write a book or grow (or launch) a business. Maybe you've started...and run out a steam.... A month goes by, maybe six. You realize your dream is on the back burner and never really gets moved to the front. You'll say it's because you … [Read more...]
How to Develop a 3 Month Social Media Plan for Your Business
Social media is a set of tools to develop your brand. Rather than one-to-one marketing it has a greater reach in terms of customers and potential clients and as you know, isn't limited by geography. Increasing your reach (how many people you can potentially "touch" with a post) is a huge part of why social media marketing is effective. Perhaps the best part of social … [Read more...]
