You’ve heard the expression, “A picture is worth 1000 words.” If you’ve ever gasped at a beautiful image or imagined yourself in the picture, then you know what I mean. A well-thought out image can capture your prospect’s attention and encourage them to read (and even share) your post. Images also help your prospect remember you. According to a Hubspot article on the … [Read more...]
The 5 X 5 Method to Creating Content Your Visitors Will Love
You know you need business related content for your website and social media. Problem is, you don’t know what to create. You look at the blank screen and will your brain to produce something workable. But nothing happens. Here’s a technique that will get your brain moving in the right direction. I call it the 5 x 5. Take the top 5 questions you’re asked the … [Read more...]
How Long Does it Take to See SEO Results?
When businesses start thinking about incorporating SEO into their marketing strategy, they usually want a timeframe. How long before they see an increase in traffic and search engine rankings? The short answer is – it depends. As an SEO copywriter, I’ve had clients who’ve seen their site catapult up the rankings within a few weeks and others who’ve seen less movement in … [Read more...]
Drive Targeted Traffic with Content Based SEO
Forget everything you know about SEO for a moment. Think about your customers instead. Who are they? What questions do they have? What problems do you solve? Review your buyer personas and ask yourself how you can make their lives easier. Review your existing content assets and determine where they fall within the buying cycle and, if they answer the questions your … [Read more...]
How Marketing Can Help the Sales Team Make More Sales
In the past, people became aware of your product or service through a sales person or through corporate marketing materials sent their way. Now, a referral sends them searching online. Your Website is the Hub In the old days, a salesperson might cold call a prospect and leave behind a sales brochure. Then, they’d follow up and maybe schedule a demo leading to a … [Read more...]
