I just got off the phone with a client. I’d written and edited website copy for him and he told me he wanted me to help him with his social media.
We discussed using Facebook and Pinterest for his business. He had a lovely Facebook Page set up and now he’s buying Facebook ads.
Sounds good, right?
Here’s the problem. He hasn’t made a single post on his new Page. It’s been two weeks. When I asked why not, he said, “why would he?
Me: mouth agape wondering where I’d gone wrong.
After I recovered from my initial shock, I then explained why posting was important in building your audience.
This isn’t the first time I’ve seen people go to a lot of trouble and expense in setting up something to then skip the most important piece – having a plan.
Having a plan for your social media marketing means knowing what you’re going to do once you’ve set up your Facebook Page.
1) It means scripting posts ahead of time, making them fun and sharing photos as well as integrating posts with sales, new hires and other stuff happening at your business.
2) It means connecting with complementary businesses through Facebook and liking their pages and updates.
3) It means reaching out to other Pages who have your target customer in their view.
4) It means tracking and monitoring what people are responding to and sharing about your company and industry.
There’s more but you get the point. Businesses successful at social media are successful because they have a plan in place to use the tools to reach their goals.
What goals do you have for your Facebook Page? Please share them in the comments below.