What are your business goals overall? Increase web traffic by 10% by next quarter? Increase opt in’s to your email list by 25% within 6 months? Whatever your business goals are, you want them to tie into your social media goals. Let’s take the ever popular question "How do you get more "likes"? First we’ll look at this as it relates to social and next, how it relates … [Read more...]
How to Repurpose Your Content (Or, Make it Earn It’s Keep)
In our content driven world, it's essential to repurpose your content. Not only can you turn one post into an email, a video, a slideshare and a social media update but you can also use is as a chapter in a book or as the basis for a workshop. How to Repurpose Your Content and Squeeze the Value from It Last week I gave a blogging workshop for Network Now Connections,LLC … [Read more...]
21 Steps to Reboot Your Social Media Presence
For those of you who missed the BlogHer '13 fun, here's the deck from my presentation: 21 Days to a Rockin' Social Media Presence The idea is in 10-30 minutes a day, you can take small steps to build your online presence. If you do this consistently, at the end of 3 weeks, you'll have laid the foundation. You'll also have started to build the momentum you need in … [Read more...]
Secrets of Social Media Marketing Presentation
The Secrets of Social Media Marketing is a topic I speak on frequently. Below is a slideshare presentation from a recent seminar. It includes: The MOST important thing you need to know about social media -- without this, you're wasting your time. What Makes Good Content? How to Leverage Your Time Secrets of Social Media from JenPhillipsApril It's … [Read more...]
How Facebook Ads Can Get You More “Likes”
Facebook ads are highly targeted and can be very effective at generating new “likes” and new customers. Facebook lets you go beyond demographics—age, kids, location and drill down into the psychographics of your target market. You can find LOST fans around Sacramento for example, or cat lovers below the age of 40 who live on the Lower East Side. Social Proof You can … [Read more...]
