In our content driven world, it’s essential to repurpose your content. Not only can you turn one post into an email, a video, a slideshare and a social media update but you can also use is as a chapter in a book or as the basis for a workshop.
How to Repurpose Your Content and Squeeze the Value from It
Last week I gave a blogging workshop for Network Now Connections,LLC at Aweber Communications. We spoke about finding blog topics, formatting your blog, using videos as a blog among other topics.
One participant asked the question, “what do you do with your video? How would I use it?” I gave her ideas for about 5 uses off the top of my head while she scribbled notes.
Judging from the expressions on other faces, it occurred to me that you might benefit from this idea of how to repurpose your content too.
Let’s use the example from the workshop.
You have a video testimonial. The client tells how delighted they are with your product and/or service. Of course you want to share this with the world!
How do you spread the word?
1– Upload it to YouTube
You’ll get more Google love from YouTube than Vimeo because Google owns the popular video search engine. When you upload your video, you’ll maximize your efforts if you take the time to fill out the description fields. Use strategic keywords.
———->Fill Out the YouTube Description Area <———–
2– Use the video in your blog post.
You can either include a transcript of the happy customers comments or write something else and use the video to illustrate what your point. Either way, you need 250-300 words of copy for Google to recognize it. Be sure you fill out the fields in your SEO plugin.
3– Send an email to your list with a link to the video.
“Look at this happy customer…” Include a link to your blog post if you want people to come back to your site. If you want to build up YouTube subscribers, you can send them there.
4– Next, write a pithy statement and include a link to the video on FB, Twitter, etc.
The question to ask yourself is: do you want to take people to your YouTube channel or your website? Your answer will depend on your online marketing goals. Most small businesses, want to drive traffic back to their website. However, you may your own reasons for driving traffic to your YouTube channel.
5– Include the video on your testimonials page or other content page where it makes sense.
So there you are, 5 ways you can use and repurpose your content to show your credibility and drive traffic. Which are your favorite ways?
