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Jen Phillips April

Your Online Marketing Partner with SEO Copywriting and Social Media Marketing

  • Home
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    • F.A.Q.
    • Applause
  • Samples
  • Work with Me
    • Copywriting
    • Pet Marketers
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What’s SEO Friendly Web Copy?

February 15, 2015 by Jen Phillips April

SEO Friendly web copy

What's SEO Friendly Web Copy?  3 elements of SEO friendly web copy include:  keyword research benefit focused copy that shows your visitors how you help them solve a problem call to action (asking them to do something like call you or download an ebook). Here’s the thing. The majority of businesses have no idea what a keyword term is. For example, in a … [Read more...]

SEO 101 for Beginners

September 8, 2014 by Jen Phillips April

on page SEO is important for your content

Updated:  June 2018 In working with small businesses over the last few years, I've found there's a huge range in knowledge when it comes to online marketing. This post will give you the 30,000 foot overview so you can be better informed when you next speak with an SEO specialist. Here's a short video about SEO for blogging. Let's start with those … [Read more...]

Drive Targeted Traffic with Content Based SEO

September 1, 2014 by Jen Phillips April

Targeted Traffic with Content

Forget everything you know about SEO for a moment. Think about your customers instead. Who are they? What questions do they have? What problems do you solve? Review your buyer personas and ask yourself how you can make their lives easier. Review your existing content assets and determine where they fall within the buying cycle and, if they answer the questions your … [Read more...]

How Content Marketing Helps Your Website Rank Higher and Close More Sales

June 9, 2014 by Jen Phillips April

content marketing

Sure, the marketing world is buzzing about content marketing. What is it? How to do it better? How does your business use it to drive engagement and close more sales? All of those questions and more are essential to a successful business. If you’ve dipped your toes into the content marketing world, you know it’s not just about content. It’s about aligning your content … [Read more...]

How to Attract Targeted Traffic to Your Website (and Make More Sales)

June 2, 2014 by Jen Phillips April

Blogging for small business

According to the Marketing Leadership Council, 57% of decision makers have gotten their information online before they ever speak with a salesperson. This is true if you have a team of sales people and sell complex software products or if you’re a solopreneur who handles the selling, the marketing and the fulfillment. Your web content can sell for you. IF, you lay the … [Read more...]

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Let’s Get Social

Clients Include:

Barkleigh Productions

American Writers & Artists Institute

Smarttvel - Travel Smart

Seer

Official Payments Corp

Leadit Marketing

International Living

Day Smart Software

Training

Jen_Speaker_trainerJen's seminars focus on helping organizations develop their social media strategy and create action items around it. Whether showing business owners the best practices of Facebook posts or how to optimize your LinkedIn headline, Jen is passionate about the social media revolution. Her engaging, conversational style keeps audiences coming back for more. One FAQ is, “When are you doing another class?” and dozens have become regulars at her small social media trainings. Check out her training...

Social Media Help

Jen_social_mediaThese in-person training seminars focus on you and what steps to take to maximize the power of social. Whether you need help crafting great content or connecting the ROI to your bottom line, Jen can help. Read More

Writing

Jen_CopywritingCopy is more than words on a screen. It’s a sales tool. It educates, informs and invites your reader to do something. Does yours? Check how it's done here

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