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Jen Phillips April

Your Online Marketing Partner with SEO Copywriting and Social Media Marketing

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Should You Have Multiple Twitter Accounts?

February 22, 2013 by Jen Phillips April

Should you separate your business and personal accounts on Twitter? I get asked this multiple Twitter accounts question a lot so that tells me a lot of you are wondering the answer. In fact, just earlier in the week I got this email. Question: "It seems most people have a business and personal account for twitter and keep them separate and twitter allows them to stay … [Read more...]

Don’t Feel like a Twit when you Tweet— or Twitter Etiquette (Part 1)

December 13, 2012 by Jen Phillips April

Last week someone said to me, “I don’t want to feel like a twit when I tweet”.  We laughed and it gave me an idea.  She’s not the only one who feels this way. If you’re used to Facebook, Twitter may may seem odd.  The messages are shorter, there are no lengthy threads with everyone's pictures and commentary.  In fact, there are fewer pictures and videos overall at first … [Read more...]

How to Use Linked In as a Prospecting Tool

September 22, 2012 by Jen Phillips April

Does this sound familiar? “I’m on Linked In but I don’t really know what to do with it.” I hear this all the time from business owners like you. In this post I want to talk about using this powerful business tool as a source of leads for you.  So you can tap into the power of 100 million business people and grow your business. First, go to your … [Read more...]

Social Media Marketing Works — If You Have a Plan

July 10, 2012 by Jen Phillips April

Don't be confused about social media

If you approach it as part of your marketing strategy, social media can bring you LOTS of business. Here’s what it takes: KNOW where your audience is online.  B2C businesses can do quite well on Facebook.  B2B tend to fare better on Linked In and Twitter. One marketing blog reported B2B marketers close up to 84% more leads using Linked In as compared to Twitter or … [Read more...]

Why Having a Facebook Page Doesn’t Mean You’re Doing Social Media Marketing

July 5, 2012 by Jen Phillips April

key metrics in social media

I just got off the phone with a client.  I’d written and edited website copy for him and he told me he wanted me to help him with his social media. We discussed using Facebook and Pinterest for his business.  He had a lovely Facebook Page set up and now he’s buying Facebook ads. Sounds good, right? Here’s the problem.  He hasn’t made a single post on his new Page.  … [Read more...]

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Leadit Marketing

International Living

Day Smart Software

Training

Jen_Speaker_trainerJen's seminars focus on helping organizations develop their social media strategy and create action items around it. Whether showing business owners the best practices of Facebook posts or how to optimize your LinkedIn headline, Jen is passionate about the social media revolution. Her engaging, conversational style keeps audiences coming back for more. One FAQ is, “When are you doing another class?” and dozens have become regulars at her small social media trainings. Check out her training...

Social Media Help

Jen_social_mediaThese in-person training seminars focus on you and what steps to take to maximize the power of social. Whether you need help crafting great content or connecting the ROI to your bottom line, Jen can help. Read More

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Jen_CopywritingCopy is more than words on a screen. It’s a sales tool. It educates, informs and invites your reader to do something. Does yours? Check how it's done here

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