“You get a free coffee every day in May.” The Panera Bread employee tells me when she checks my rewards card. “Yay!” I say and proceed to go to Panera 3 more times over the next two weeks. Since I spend a minimum of $8 each time I’m in there, that’s at least $20 more Panera has made from me. Multiply that by their millions of customers and pretty soon you’re talking real … [Read more...]
Anatomy of a Tweet
Have you opened a Twitter account but you’re not sure what step to take next? Twitter etiquette part 1 and part 2 covered basic Twitter etiquette so you can “put your best foot forward” and not feel silly. In those posts, we covered RT’s and #hashtags and how to find people. Go ahead if you didn't read them before, I'll wait. :) Now, let’s break down a specific … [Read more...]
How to Tweet Like a Pro (or Twitter Etiquette Part 2)
Twitter may look disjointed and hard to follow, yet the benefits include spontaneous conversations with business leaders, reporters and other "hard to pin" down types. Once you learn the way it works, you can harness the power of Twitter for yourself and grow your business. How to Tweet Like a Pro: 1--Be succinct. Twitter gives you 140 characters which can go fast. … [Read more...]
Don’t Feel like a Twit when you Tweet— or Twitter Etiquette (Part 1)
Last week someone said to me, “I don’t want to feel like a twit when I tweet”. We laughed and it gave me an idea. She’s not the only one who feels this way. If you’re used to Facebook, Twitter may may seem odd. The messages are shorter, there are no lengthy threads with everyone's pictures and commentary. In fact, there are fewer pictures and videos overall at first … [Read more...]
How to Use Facebook Ads to Build Your Business
Facebook ads are highly targeted, fit any budget and can be changed on the fly. You can use them to increase your “likes”, build your email list and even, yes, sell goods outright. 1) Think through your goal. You’ll need to be more specific than “get more customers or clients through Facebook” to see the success you want. If you’re a services based business like a … [Read more...]
