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Jen Phillips April

Your Online Marketing Partner with SEO Copywriting and Social Media Marketing

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What Panera Gets Right About Their Rewards Card (and CVS and Staples Don’t )

June 25, 2014 by Jen Phillips April

rewards card

“You get a free coffee every day in May.” The Panera Bread employee tells me when she checks my rewards card. “Yay!” I say and proceed to go to Panera 3 more times over the next two weeks. Since I spend a minimum of $8 each time I’m in there, that’s at least $20 more Panera has made from me. Multiply that by their millions of customers and pretty soon you’re talking real … [Read more...]

Anatomy of a Tweet

January 12, 2013 by Jen Phillips April

Have you opened a Twitter account but you’re not sure what step to take next? Twitter etiquette part 1 and part 2  covered basic Twitter etiquette so you can “put your best foot forward” and not feel silly. In those posts, we  covered RT’s and #hashtags and how to find people. Go ahead if you didn't read them before, I'll wait. :) Now, let’s break down a specific … [Read more...]

How to Tweet Like a Pro (or Twitter Etiquette Part 2)

December 31, 2012 by Jen Phillips April

Twitter may look disjointed and hard to follow, yet the benefits include spontaneous conversations with business leaders, reporters and other "hard to pin" down types. Once you learn the way it works, you can harness the power of Twitter for yourself and grow your business. How to Tweet Like a Pro: 1--Be succinct.  Twitter gives you 140 characters which can go fast.  … [Read more...]

Don’t Feel like a Twit when you Tweet— or Twitter Etiquette (Part 1)

December 13, 2012 by Jen Phillips April

Last week someone said to me, “I don’t want to feel like a twit when I tweet”.  We laughed and it gave me an idea.  She’s not the only one who feels this way. If you’re used to Facebook, Twitter may may seem odd.  The messages are shorter, there are no lengthy threads with everyone's pictures and commentary.  In fact, there are fewer pictures and videos overall at first … [Read more...]

How to Use Facebook Ads to Build Your Business

November 30, 2012 by Jen Phillips April

Facebook ads are highly targeted, fit any budget and can be changed on the fly.  You can use them to increase your “likes”, build your email list and even, yes, sell goods outright. 1)      Think through your goal.  You’ll need to be more specific than “get more customers or clients through Facebook” to see the success you want. If you’re a services based business like a … [Read more...]

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Training

Jen_Speaker_trainerJen's seminars focus on helping organizations develop their social media strategy and create action items around it. Whether showing business owners the best practices of Facebook posts or how to optimize your LinkedIn headline, Jen is passionate about the social media revolution. Her engaging, conversational style keeps audiences coming back for more. One FAQ is, “When are you doing another class?” and dozens have become regulars at her small social media trainings. Check out her training...

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Jen_social_mediaThese in-person training seminars focus on you and what steps to take to maximize the power of social. Whether you need help crafting great content or connecting the ROI to your bottom line, Jen can help. Read More

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