What Do Entrepreneurs Have in Common with 2-Year Olds? I spent the last week of August at my family’s vacation home near Myrtle Beach, SC. I’ve been coming here—to this house--since I was 7 years old. Besides my getting older and some new furniture, not that much has changed. The same swing is on the front porch next to the rocking chairs. The toddlers are still … [Read more...]
How to Schedule Your Facebook Posts
Schedule posts on Facebook Facebook is finally making it easy for us to schedule posts through Facebook itself. Here’s how to do it. 1) Go to your Business Page and type something in the box. You’ll see a clock in the lower left. 2) Click on the clock icon and it’ll give you a link to “add year”. Click on that, you’ll get a drop down menu … [Read more...]
How to Get More “Likes” on Your Facebook Page
Clients ask me all the time, “How Do I Get More People to Like Our Facebook Page?” When someone emailed me this question recently, I realized it was time to answer that question in a blog post. So, here goes. Yes, You Can Invite People You can invite people on Facebook to “like” your Page and email your customers but know there’s a LOT more that goes into it. For … [Read more...]
Social Media Marketing Works — If You Have a Plan
If you approach it as part of your marketing strategy, social media can bring you LOTS of business. Here’s what it takes: KNOW where your audience is online. B2C businesses can do quite well on Facebook. B2B tend to fare better on Linked In and Twitter. One marketing blog reported B2B marketers close up to 84% more leads using Linked In as compared to Twitter or … [Read more...]
Why Having a Facebook Page Doesn’t Mean You’re Doing Social Media Marketing
I just got off the phone with a client. I’d written and edited website copy for him and he told me he wanted me to help him with his social media. We discussed using Facebook and Pinterest for his business. He had a lovely Facebook Page set up and now he’s buying Facebook ads. Sounds good, right? Here’s the problem. He hasn’t made a single post on his new Page. … [Read more...]
