Starting a Facebook page and making a post does not mean you’re doing social media. Effective use of social media for business has a marketing component to it. That means a social media marketing plan. Yes, the purists can shudder at the idea of social media and marketing but the truth of the matter is, it must contribute to your bottom line if you’re a … [Read more...]
The Biggest Social Media Mistake Businesses Make
The biggest mistake I see businesses making with their social media is they rush out to throw up a Facebook page, make 3 posts and ask their friends and family to “like” their page and then make another post or two. And then….tumbleweeds. They either ignore Facebook saying “social media doesn’t work” or they come to me and complain their Facebook page isn’t bringing them … [Read more...]
Are You Making These Mistakes With Your Linked In Profile?
In the past two months, I have found myself optimizing other people's Linked In profiles. These clients are former corporate executives making a career transition by launching a business or looking for a new opportunity. Since the same issues keep showing up, I thought I’d write a short blog post on making the most of your Linked In profile. Here are 3 Tips for … [Read more...]
How to Find Your Audience On Facebook
If you sell software as a service (SaaS) your audience is probably not on Facebook looking for you. On the other hand, if you sell prom dresses, Facebook is a natural fit. You have limited time. You can’t maintain a presence on every social media channel so don’t try. Pick one or two and go from there. You can always add on. Let’s say you’re a florist and you want … [Read more...]
Turn “Lost” Time Into Productive Time
Author and connector Scott Ginsburg wrote a blog post about business trends. In it, he explained how waiting is the new working. In other words, by rethinking your productive hours, you can work less and get more done. If you travel a lot you spend a lot of time waiting in lines, but there are other places too. You can wait in line at the grocery store or Starbucks or on … [Read more...]
