If you sell software as a service (SaaS) your audience is probably not on Facebook looking for you.
On the other hand, if you sell prom dresses, Facebook is a natural fit.
You have limited time. You can’t maintain a presence on every social media channel so don’t try. Pick one or two and go from there. You can always add on.
Let’s say you’re a florist and you want to reach the bridal market. Facebook is a good fit for you. You’ve started a Facebook Page but your numbers are stuck at 237 and you can’t seem to get the page to grow. You’re also not seeing the levels of interaction that you’d like.
What can you do?
1) First you can build alliances with other FB pages in complementary industries.
Hotels, bridal shops, wedding planners, etc. Choose businesses in a similar size as yours and “like” their page. Then send them a quick note to introduce your business and invite them to “like” yours too.
2) Pay more attention to your content that gets the most engagement and post more of that.
So, if it’s photos of bridal bouquets that your brides love, you can have a Bouquet of the Day.
3) Invite your fans to share.
A simple request to post pictures of their bridal bouquets or ones they’re considering will help them to treat your page like Pinterest which encourages involvement.
Share helpful tips and strategies. Ask questions and hold surveys using the FB poll mechanism. Have patience and know it won’t happen overnight.
Keep track of what’s working. Use the Facebook Insights to see which posts your audience is commenting on and sharing the most.
If you’re in Bucks County and would like some hands on help with your social media marketing. I’ll be offering a workshop on April 26th in Doylestown.
You’ll learn to grow your online audiences, cure “Social Media Block” (freezing at the site of an empty status update) and much more. You can register here.