Over the last couple of years, I’ve heard dozens of people say they don’t know what to post on Facebook. Often, they face a social media "block" as in, they have no idea what to share. So, they do nothing. That doesn't help you achieve your goals. Marketing starts with a plan. Social media for business is marketing. It's just a different form. Too many businesses … [Read more...]
How to Find Your Audience On Facebook
If you sell software as a service (SaaS) your audience is probably not on Facebook looking for you. On the other hand, if you sell prom dresses, Facebook is a natural fit. You have limited time. You can’t maintain a presence on every social media channel so don’t try. Pick one or two and go from there. You can always add on. Let’s say you’re a florist and you want … [Read more...]
It’s About the Relationship, Silly!
When E commerce Screws Up The other day I was on Facebook and saw an ad for some cute furniture. Now, I rarely click on FB ads, this may have been the first but I liked the couch and I need some furniture so I clicked. You would think I would have enjoyed a few minutes browsing around this website and looking at home décor. Maybe, I would have even ordered something. … [Read more...]
What Every Business Owner Ought to Know About Tweet Chats
What Every Business Owner Ought to Know About Tweet Chats Imagine walking into a well-moderated conference and coming away with new contacts and action items. Now, imagine that conference takes place every week, it only lasts an hour and you can participate from home while snug in your bunny slippers. That’s the power of a tweet chat, a time when Twitter can put … [Read more...]
The Day the Avatars Came Alive
The Day the Avatars Came Alive Last week I was in Atlanta for a special event. This live seminar entitled Creating Irresistible Presence is a crash course on branding and marketing your business in alignment with your internal values. It was a fantastic experience. The presentations were thought provoking and some were downright electrifying. But aside from the … [Read more...]
