Over the last couple of years, I’ve heard dozens of people say they don’t know what to post on Facebook.
Often, they face a social media “block” as in, they have no idea what to share. So, they do nothing.
That doesn’t help you achieve your goals.
Marketing starts with a plan. Social media for business is marketing. It’s just a different form. Too many businesses start a Facebook Page, post ½ dozen times and get frustrated. You can read more on that here.
It’s better if you start with a marketing plan.
Start with 1 or 2 Tools
For example, maybe your business doesn’t even need to be on Facebook. Gasp! Shocking I know. But if you’re selling cranes, that may not be where your audience is spending most of its time.
However, if you’re a florist, yes, your audience is definitely on Facebook. To quote one florist, “All the brides are on Facebook”. They’re also on Pinterest.
So, take a few minutes and think about where your audience spends their time. Are you not sure? Then look at your competitors and see what social media channels they’re using.
Once you’ve decided where to start, you need to plan the types of posts you’ll make. Images are very popular. So is video and questions.
Plan to Share
You should plan to create some content and share some. Plan on roughly 60% other people’s content and 40% yours.
Where will you find this content? Set up Google alerts around industry keyword terms. Your inbox will be stuffed with blogs, YouTube videos and news items. Some of it will make sense to share.
Plan a week’s worth of posts at a time. Or more. I usually plan client’s posts out up to a month ahead.
You don’t have to be fancy. Share pictures of people working at their desks, take pictures of the lobby. Work at home alone? Post a picture of your workspace. Even your pet on occasion. Show your human side.
Ask questions of your audience. Answer questions of your audience.
You can do a regular Q & A on Facebook on a Thursday at 3 for example. I always ask clients to make a list of the top 10 most frequently asked questions in their industry or they get from customers.
Then, I turn them into blog posts or social media updates. Imagine if you took your top 5 most frequently asked questions and answered them on Facebook, one at a time. You’ll have 5 value added posts!
Use humor when appropriate and have fun with it!
If you want more ideas for building your audience online and want to walk away with a 90 Day Action Guide to put it into place, join me on June 21st at MacOutfitters for Social Media Secrets Revealed.