When E commerce Screws Up
The other day I was on Facebook and saw an ad for some cute furniture. Now, I rarely click on FB ads, this may have been the first but I liked the couch and I need some furniture so I clicked.
You would think I would have enjoyed a few minutes browsing around this website and looking at home décor. Maybe, I would have even ordered something. But, I didn’t. And it wasn’t because I didn’t like the stuff after all or it was too expensive. In fact, haven’t any idea how much any of it cost.
An Entry Fee?
They wouldn’t let me browse. When I arrived at the site I was shown a nicely designed page filled with cute things and then—a huge email opt in form covered the goodies and I they required me either log in or start an account.
I don’t know about you but if I go to a store, I don’t expect to have to give up personal information or pay a fee to walk in the door. That’s the equivalent to a stranger walking up to you at a bar and saying, “Hey, baby, why don’t you come home with me tonight?”
Right. Uh, no thanks. You probably either laugh or give a withering look before turning your back on the Neanderthal.
There’s no relationship established in either instance.
I’m not going home with some lout from a bar and I’m not giving up my email address to a store I haven’t even entered.
What about you? Leave your thoughts in the comments below.