You've probably figured out by now that social media alone doesn't make a business. In fact, at each of my social media trainings, I emphasize that social media marketing isn't a magic bullet that’s going to turn your business around overnight. Businesses take work as you know. However, social media marketing has opened the door to connecting with your buyers at various … [Read more...]
Here Are Three Key Metrics to Measure with Your Social Media
What are your business goals overall? Increase web traffic by 10% by next quarter? Increase opt in’s to your email list by 25% within 6 months? Whatever your business goals are, you want them to tie into your social media goals. Let’s take the ever popular question "How do you get more "likes"? First we’ll look at this as it relates to social and next, how it relates … [Read more...]
What’s Social Proof?
Celebrities have an entourage to: 1-- entertain them 2--keep them safe from crazed fans 3--wheedle favors 4-provide social proof As a business owner, you have social proof too. Referrals and testimonials are all proof that people like you and you're good at what you do. If you've ever been to a networking meeting like BNI, there's even a chance to share your … [Read more...]
Secrets of Social Media Marketing Presentation
The Secrets of Social Media Marketing is a topic I speak on frequently. Below is a slideshare presentation from a recent seminar. It includes: The MOST important thing you need to know about social media -- without this, you're wasting your time. What Makes Good Content? How to Leverage Your Time Secrets of Social Media from JenPhillipsApril It's … [Read more...]
How Can Twitter Help You Find New Clients?
Originally syndicated on BlogHer! Twitter is fast, serendipitous and often fun. You can make contact with marketers, reporters and fellow creative types. However, Twitter is more than just a tool to find out which roads are closed during a snowstorm. It can open doors to you professionally too. How can you use it to build your freelance business? Step 1: Look … [Read more...]