A recent Roper Poll uncovered some interesting information in a recent poll completed with the Custom Content Council. According to the poll results, over three-quarters of respondents said they “understand the company is selling something, but that’s fine as long as the information is valuable.” What's even more interesting is the ROI possible. Other sources say … [Read more...]
10 Elements of Search Engine Optimization (SEO) For SMB That Many Overlook
There’s a lot that goes into SEO for SMB. Some of it you can see, the “on page” elements, and other you can’t see—that’s the “behind the scenes” part. While no one expects you to become an SEO expert, if you arm yourself with a little education you’ll be able to speak with your web developer, designer and writer much easier. In turn, they’ll be better able to serve you. It’s … [Read more...]
Drive Targeted Traffic with Content Based SEO
Forget everything you know about SEO for a moment. Think about your customers instead. Who are they? What questions do they have? What problems do you solve? Review your buyer personas and ask yourself how you can make their lives easier. Review your existing content assets and determine where they fall within the buying cycle and, if they answer the questions your … [Read more...]
Planning Your 2015 Content Marketing Strategy
Let the groaning begin…yes, you know the year is fast coming to a close. With that comes end of year reports and strategizing for future success. So, tell me, what will you do different in the coming months? Are you happy with your content marketing strategy ? Are you reaching your prospects, answering their questions and nurturing leads effectively? Or, are you still … [Read more...]
11 Elements Your Website Needs to Be Competitive
In 1999, you were ahead of the curve if you had a website. Even a simple home page and contact form would have helped you get found by your customers. In 2014, it’s a little more competitive. 100,000 new sites a day are published. You don’t need to be a math genius to know you’ve got your work cut out for you if you’re going to stand out from the crowd. Even a … [Read more...]
