A recent Roper Poll uncovered some interesting information in a recent poll completed with the Custom Content Council. According to the poll results, over three-quarters of respondents said they “understand the company is selling something, but that’s fine as long as the information is valuable.” What's even more interesting is the ROI possible. Other sources say … [Read more...]
10 Elements of Search Engine Optimization (SEO) For SMB That Many Overlook
There’s a lot that goes into SEO for SMB. Some of it you can see, the “on page” elements, and other you can’t see—that’s the “behind the scenes” part. While no one expects you to become an SEO expert, if you arm yourself with a little education you’ll be able to speak with your web developer, designer and writer much easier. In turn, they’ll be better able to serve you. It’s … [Read more...]
Planning Your 2015 Content Marketing Strategy
Let the groaning begin…yes, you know the year is fast coming to a close. With that comes end of year reports and strategizing for future success. So, tell me, what will you do different in the coming months? Are you happy with your content marketing strategy ? Are you reaching your prospects, answering their questions and nurturing leads effectively? Or, are you still … [Read more...]
10 Reasons Why Blogging Helps SMB’s
Wonder Why (or How) You Should Blog? Here are 10 Reasons. Would you like customers seek you out instead of the other way around? Imagine, your prospects find you, like you and already want to do business with you. That’s one way blogging can help your small business. In fact, the marketing software giant Hubspot states in their “The 2012 State of Inbound Marketing … [Read more...]
Why Keyword Research Matters
Do you know what a “keyword” is? You might think you do but a surprising number of small business types don’t. Here’s why keyword research matters and what you can do about it. For example, if you’re a pet sitter, you might think a good keyword for you might be “dog”, “Cat” or even “pets”. Makes sense, right? Do you know what happens if you use those terms? You’ll be … [Read more...]
