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Jen Phillips April

Your Online Marketing Partner with SEO Copywriting and Social Media Marketing

  • Home
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    • Copywriting
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The 5 Components of an Effective Website

April 20, 2013 by Jen Phillips April

Effective Websites bring you business

There are websites and there are websites that work.  The latter rank well in search engines so they’re found both by your prospects and they turn those prospects into customers. After all, what's the use of more visitors if they don't buy from you? Effective Websites include:   1—Good Design – Design should be clean, easy to use and not get in the way of your … [Read more...]

First, You Need an Audience

April 2, 2012 by Jen Phillips April

5 Keys for a More Profitable Website

Without knowing who needs your product or service and what “keeps them up at night”, you're shooting in the dark.   Marketers often create a "personal" or “ideal customer” and give her a name, age and occupation. This makes it easier to know what solutions you can offer. This is true whether you're a large company like Sysco right down or a Mary Kay consultant. Everyone’s … [Read more...]

The Problem with “Welcome”

March 22, 2012 by Jen Phillips April

Welcome

Hopefully, you’re not one of the millions of small business owners using “welcome” on your home page. Why? Because while “welcome” is a pleasant enough greeting it doesn’t tell your visitors how you can help them. You need to spell out how you help. The Importance of Headlines Effective web pages have a benefit-focused headline. Think about it.  How busy are … [Read more...]

What’s Your Website Costing You?

February 3, 2012 by Jen Phillips April

a website doesn't bring you rivers of money

What’s Your Website Costing You? I know, you paid your $35 or whatever for a year of hosting plus your $10 domain registration. Maybe you spent some money on a designer or a programmer.  That bumped up the price a bit. Here's the problem. Your site can be beautiful but costing you a fortune in lost opportunities. Are you getting the kind of traffic you want?  Are you … [Read more...]

3 Tips to a Successful Website

January 30, 2012 by Jen Phillips April

Success can be yours

Is your business website invisible?  If you're not attracting the leads you want, a few changes can make the difference between seeing results and just paying the domain and hosting fees year after year. 1. Grab Attention Studies show you have 20 seconds to grab your visitor’s attention. Make the most of it by making it clear where they are and how you can help … [Read more...]

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Let’s Get Social

Clients Include:

Barkleigh Productions

American Writers & Artists Institute

Smarttvel - Travel Smart

Seer

Official Payments Corp

Leadit Marketing

International Living

Day Smart Software

Training

Jen_Speaker_trainerJen's seminars focus on helping organizations develop their social media strategy and create action items around it. Whether showing business owners the best practices of Facebook posts or how to optimize your LinkedIn headline, Jen is passionate about the social media revolution. Her engaging, conversational style keeps audiences coming back for more. One FAQ is, “When are you doing another class?” and dozens have become regulars at her small social media trainings. Check out her training...

Social Media Help

Jen_social_mediaThese in-person training seminars focus on you and what steps to take to maximize the power of social. Whether you need help crafting great content or connecting the ROI to your bottom line, Jen can help. Read More

Writing

Jen_CopywritingCopy is more than words on a screen. It’s a sales tool. It educates, informs and invites your reader to do something. Does yours? Check how it's done here

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