There are websites and there are websites that work. The latter rank well in search engines so they’re found both by your prospects and they turn those prospects into customers. After all, what's the use of more visitors if they don't buy from you? Effective Websites include: 1—Good Design – Design should be clean, easy to use and not get in the way of your … [Read more...]
First, You Need an Audience
Without knowing who needs your product or service and what “keeps them up at night”, you're shooting in the dark. Marketers often create a "personal" or “ideal customer” and give her a name, age and occupation. This makes it easier to know what solutions you can offer. This is true whether you're a large company like Sysco right down or a Mary Kay consultant. Everyone’s … [Read more...]
The Problem with “Welcome”
Hopefully, you’re not one of the millions of small business owners using “welcome” on your home page. Why? Because while “welcome” is a pleasant enough greeting it doesn’t tell your visitors how you can help them. You need to spell out how you help. The Importance of Headlines Effective web pages have a benefit-focused headline. Think about it. How busy are … [Read more...]
What’s Your Website Costing You?
What’s Your Website Costing You? I know, you paid your $35 or whatever for a year of hosting plus your $10 domain registration. Maybe you spent some money on a designer or a programmer. That bumped up the price a bit. Here's the problem. Your site can be beautiful but costing you a fortune in lost opportunities. Are you getting the kind of traffic you want? Are you … [Read more...]
3 Tips to a Successful Website
Is your business website invisible? If you're not attracting the leads you want, a few changes can make the difference between seeing results and just paying the domain and hosting fees year after year. 1. Grab Attention Studies show you have 20 seconds to grab your visitor’s attention. Make the most of it by making it clear where they are and how you can help … [Read more...]
