Without knowing who needs your product or service and what “keeps them up at night”, you’re shooting in the dark. Marketers often create a “personal” or “ideal customer” and give her a name, age and occupation.
This makes it easier to know what solutions you can offer.
This is true whether you’re a large company like Sysco right down or a Mary Kay consultant. Everyone’s not going to be your customer, your job is to discover the people who could be and talk to them.
It’s the Same Online
When you launch a new website, whether it’s your first or your 101st, the process is the same. Who is your audience, what issues are bothering them and how can you help? Keyword research can give you exact phrases people are looking for. So can spending time in forums to determine their biggest concerns and most burning questions.
This beginning research is essential to reaching your target audience.
You can use Wordtracker, Google Adwords or other programs to help you determine the supply and demand of certain keyword terms.
You can use these keyword terms to build your website and develop online courses, webinars and other services.
Of course, if you’re going to sell anything online –or have future clients find your website—you have to be visible.
If you’d like to learn more about building a website that works, please download this Special Report.
Here you go, download your copy of 5 Keys to Website Success here.