As the saying goes, a picture is worth a thousand words. Every boutique hotel website has dozens of beautifully produced photographs to entice future visitors and help them imagine themselves there. Yet, judging from the number of boutique hotel websites I see, many of you are unaware of another way your photos can help you make more bookings. Via search. Yes, every … [Read more...]
SEO Best Practices for Local Service Professionals
Do you want to know the SEO best practices for local service professionals? If you're a chiropractor, therapist, pet sitter, or CPA and your business relies on local word-of-mouth, I have good news. It's not that hard to achieve good Google rankings (which in turn, can bring you more clients) just by following these basic SEO (search engine optimization) best … [Read more...]
How to Be a Better Writer and Stimulate Your Creativity
Writers know that something happens when you commit to writing daily. The simple act of the practice means you're exercising your writing muscles and those muscles, just like your physical muscles will wither and atrophy if you don't use them. In other words, “Writers, write.” And paid writers write a lot. To tell you the truth, I'm a little astonished by how much … [Read more...]
Top 7 Email Marketing Tips
A recent Roper Poll uncovered some interesting information in a recent poll completed with the Custom Content Council. According to the poll results, over three-quarters of respondents said they “understand the company is selling something, but that’s fine as long as the information is valuable.” What's even more interesting is the ROI possible. Other sources say … [Read more...]
What’s SEO Friendly Web Copy?
What's SEO Friendly Web Copy? 3 elements of SEO friendly web copy include: keyword research benefit focused copy that shows your visitors how you help them solve a problem call to action (asking them to do something like call you or download an ebook). Here’s the thing. The majority of businesses have no idea what a keyword term is. For example, in a … [Read more...]
