There’s a lot that goes into SEO for SMB. Some of it you can see, the “on page” elements, and other you can’t see—that’s the “behind the scenes” part. While no one expects you to become an SEO expert, if you arm yourself with a little education you’ll be able to speak with your web developer, designer and writer much easier. In turn, they’ll be better able to serve you. It’s … [Read more...]
SEO 101 for Beginners
Updated: June 2018 In working with small businesses over the last few years, I've found there's a huge range in knowledge when it comes to online marketing. This post will give you the 30,000 foot overview so you can be better informed when you next speak with an SEO specialist. Here's a short video about SEO for blogging. Let's start with those … [Read more...]
Drive Targeted Traffic with Content Based SEO
Forget everything you know about SEO for a moment. Think about your customers instead. Who are they? What questions do they have? What problems do you solve? Review your buyer personas and ask yourself how you can make their lives easier. Review your existing content assets and determine where they fall within the buying cycle and, if they answer the questions your … [Read more...]
Here Are Three Key Metrics to Measure with Your Social Media
What are your business goals overall? Increase web traffic by 10% by next quarter? Increase opt in’s to your email list by 25% within 6 months? Whatever your business goals are, you want them to tie into your social media goals. Let’s take the ever popular question "How do you get more "likes"? First we’ll look at this as it relates to social and next, how it relates … [Read more...]
The Truth About SEO in 2014
“True SEO is an amalgamation of many functions, and ultimately, they all need to be logical and consistent.” Via SearchEngineLand Yes, yes, and yes. All together now, YES! Especially in 2014, SEO brings together solid web writing (with best SEO practices in mind), meta data, social signals and technical SEO factors like site speed together as a whole. That’s why … [Read more...]
