A recent Roper Poll uncovered some interesting information in a recent poll completed with the Custom Content Council. According to the poll results, over three-quarters of respondents said they “understand the company is selling something, but that’s fine as long as the information is valuable.” What's even more interesting is the ROI possible. Other sources say … [Read more...]
Find Your Prospects When You Tap Your Inner Sherlock Holmes
Do you want to know your prospect’s burning questions? Of course you do. That way you can show up in more helpful ways for them. Do this enough and you’ll become a respected and trusted advisor. Do you think that position will help you gain more referrals and make more sales over time? I hope you said, “yes”. Luckily, the internet makes it easier to learn … [Read more...]
Why Your Landing Page Should Match Your Visitor’s Expectations
According to marketing giant Marketro, 44% of B2B companies miss out on 50% of their sales because they send visitors to their home page rather than a relevant page their paid search ad targeted. Whether or not you use paid search, this has implications for every website. Example 1) Let’s say you’re offering a free ebook to build your email list. You write a blog post … [Read more...]
First, You Need an Audience
Without knowing who needs your product or service and what “keeps them up at night”, you're shooting in the dark. Marketers often create a "personal" or “ideal customer” and give her a name, age and occupation. This makes it easier to know what solutions you can offer. This is true whether you're a large company like Sysco right down or a Mary Kay consultant. Everyone’s … [Read more...]
What Nicki Manaj Can Teach You about Social Media Marketing
What Nicki Manaj Can Teach You about Social Media Marketing She may not be a household name on par with Madonna – yet. Though she did perform with Ms. Blonde Ambition at the Superbowl half time show. She was also on Ryan Seacrest’s New Year’s Eve show, is performing at next week's Grammy's and Good Morning America – maybe she is a household name after all. From a … [Read more...]
