In 1999, you were ahead of the curve if you had a website. Even a simple home page and contact form would have helped you get found by your customers. In 2014, it’s a little more competitive. 100,000 new sites a day are published. You don’t need to be a math genius to know you’ve got your work cut out for you if you’re going to stand out from the crowd. Even a … [Read more...]
What Should I Blog About?
Have your business been around for more than 6 months? More than 6 years? GREAT! You know what to blog about. My role is to help you access your ideas. 1—Start with the conversations you have daily. What are the top questions your visitors ask you? Every business has those “frequently asked questions”. Answer them in a blog post. There you are 5 or 10 posts that your … [Read more...]
Why Keyword Research Matters
Do you know what a “keyword” is? You might think you do but a surprising number of small business types don’t. Here’s why keyword research matters and what you can do about it. For example, if you’re a pet sitter, you might think a good keyword for you might be “dog”, “Cat” or even “pets”. Makes sense, right? Do you know what happens if you use those terms? You’ll be … [Read more...]
Are You Making These Mistakes With Your Linked In Profile?
In the past two months, I have found myself optimizing other people's Linked In profiles. These clients are former corporate executives making a career transition by launching a business or looking for a new opportunity. Since the same issues keep showing up, I thought I’d write a short blog post on making the most of your Linked In profile. Here are 3 Tips for … [Read more...]
Why Your Landing Page Should Match Your Visitor’s Expectations
According to marketing giant Marketro, 44% of B2B companies miss out on 50% of their sales because they send visitors to their home page rather than a relevant page their paid search ad targeted. Whether or not you use paid search, this has implications for every website. Example 1) Let’s say you’re offering a free ebook to build your email list. You write a blog post … [Read more...]
