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Jen Phillips April

Your Online Marketing Partner with SEO Copywriting and Social Media Marketing

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What Should I Blog About?

January 28, 2014 by Jen Phillips April

How to Blog for Small Business
How to Blog

Have your business been around for more than 6 months? More than 6 years? GREAT! You know what to blog about. My role is to help you access your ideas.

1—Start with the conversations you have daily. What are the top questions your visitors ask you? Every business has those “frequently asked questions”. Answer them in a blog post. There you are 5 or 10 posts that your visitors will find useful.

2—Next, what are the questions you WISH they’d ask? For me, it’s usually something like “how will optimizing my website bring me more clients?” or “how will social media benefit my business?” Those are big questions and they vary for each client but I usually answer an element of them in my posts. Such as this one answering, “What Should I Blog About?”

3—Peak behind the scenes—What’s a typical day in the life of a fitness trainer, a marketer, an insurance adjuster? What about the other people on your team? What are their days like? Don’t be afraid to show a little personality in your blog posts. That makes you human. People like to do business with other humans.

By now, I hope you’re getting some ideas about what YOU can blog about. You don’t have to be “perfect”. Just get started. You’ll learn along the way.

Do you want more help? Learn about my B.I.G. System (Blog Idea Generator).This system will put you on the path to grow your profits and your credibility.

Filed Under: blogging, Content Marketing, Productivity, seo copywriter, Social Media Tagged With: blogging, business website, Content Marketing, inbound marketing, keyword research

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Clients Include:

Barkleigh Productions

American Writers & Artists Institute

Smarttvel - Travel Smart

Seer

Official Payments Corp

Leadit Marketing

International Living

Day Smart Software

Training

Jen_Speaker_trainerJen's seminars focus on helping organizations develop their social media strategy and create action items around it. Whether showing business owners the best practices of Facebook posts or how to optimize your LinkedIn headline, Jen is passionate about the social media revolution. Her engaging, conversational style keeps audiences coming back for more. One FAQ is, “When are you doing another class?” and dozens have become regulars at her small social media trainings. Check out her training...

Social Media Help

Jen_social_mediaThese in-person training seminars focus on you and what steps to take to maximize the power of social. Whether you need help crafting great content or connecting the ROI to your bottom line, Jen can help. Read More

Writing

Jen_CopywritingCopy is more than words on a screen. It’s a sales tool. It educates, informs and invites your reader to do something. Does yours? Check how it's done here

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