Author and connector Scott Ginsburg wrote a blog post about business trends. In it, he explained how waiting is the new working. In other words, by rethinking your productive hours, you can work less and get more done. If you travel a lot you spend a lot of time waiting in lines, but there are other places too. You can wait in line at the grocery store or Starbucks or on … [Read more...]
The Problem with “Welcome”
Hopefully, you’re not one of the millions of small business owners using “welcome” on your home page. Why? Because while “welcome” is a pleasant enough greeting it doesn’t tell your visitors how you can help them. You need to spell out how you help. The Importance of Headlines Effective web pages have a benefit-focused headline. Think about it. How busy are … [Read more...]
What’s Your Website Costing You?
What’s Your Website Costing You? I know, you paid your $35 or whatever for a year of hosting plus your $10 domain registration. Maybe you spent some money on a designer or a programmer. That bumped up the price a bit. Here's the problem. Your site can be beautiful but costing you a fortune in lost opportunities. Are you getting the kind of traffic you want? Are you … [Read more...]
What Every Business Owner Ought to Know About Tweet Chats
What Every Business Owner Ought to Know About Tweet Chats Imagine walking into a well-moderated conference and coming away with new contacts and action items. Now, imagine that conference takes place every week, it only lasts an hour and you can participate from home while snug in your bunny slippers. That’s the power of a tweet chat, a time when Twitter can put … [Read more...]
Your Business Website is Your Online Home Base
Your Business Website is Your Home Base Online You know your online presence is essential for business today but are you spending your time and money in a haphazard approach or do you have a well thought out plan? As a social media trainer and consultant, I spend a lot of time working with businesses on their social media presence. Depending on the company, this can … [Read more...]
