At 2.01 BILLION active users, Facebook is an important part of any service providers marketing strategy. It’s simply too big to ignore. Yet, if you’re like a lot of service providers I know, you know your potential clients are there, but you’re not sure how to reach them. Does that sound familiar? If you said, “yes,” you’re in luck. Over the past six years, I’ve … [Read more...]
Online Marketing Secrets For Established Service Professionals
Susan is a veterinarian with 30 years experience and her specialty is dentistry for dogs and cats. Over the years, she's spoken at conferences, served on committees and built a solid reputation in her field. Her practice is referral based as other veterinarians recommend their patients to her. Sounds great right? But there's a problem. The problem is business is … [Read more...]
How Buyer Personas Shape Your Content Marketing
Is a buyer persona a customer profile or an indicator of buying behavior? Savvy marketers know content must be mapped to the right stage of the buying cycle and answer the right concerns. The better-rounded you can make your buyer persona “template,” the more you’ll understand about buying signals and true pain points. That way, you can map content to those pain points and … [Read more...]
Best Blogging Tips by 4 Business Bloggers (and Business Owners)
You’ve heard that blogging for business can bring in business but you’re not sure how. Maybe you’ve been erratic with your blog and you want focus. Or, you just have questions, “What do I blog about?” is a question I get asked all the time. The reasons to blog are as long as my arm -- not the least of which consistent blogging is a sure-fire way to bring in new clients … [Read more...]
What Is “Benefit-Focused” Web Copy?
In the world of copywriting (selling with words) we talk about benefits vs. features. Here's an example, Steve Jobs sold the iPod by describing it as “It’s a 1000 songs in your pocket” vs. “it’s a piece of portable technology that plays music.” The "1000 songs in your pocket" is more powerful because it sums up exactly what the technology does for you in 7 short … [Read more...]
