If you’re like a lot of business owners, you may feel overwhelmed at times by marketing. After all, there are approximately 98,321 ways to market your business, which are the right ones for you? Great! This post is for you. By the time you finish reading it, you'll understand the difference between your marketing plan and a marketing campaign and why it makes sense … [Read more...]
How to Repurpose Content (Turn 1 Piece of Content Into 3)
A few weeks ago, we wrapped up "Discover Your IT Factor and Standout in the Marketplace" and it was SO MUCH FUN! If you want to sign up for the next webinar, click here. A GREAT question came up in the final Q & A. It was all about how to repurpose content. "If you want to use one piece of content for 3 different purposes do you start with your social media … [Read more...]
The #1 Question Service Providers Have About Facebook for Business
At 2.01 BILLION active users, Facebook is an important part of any service providers marketing strategy. It’s simply too big to ignore. Yet, if you’re like a lot of service providers I know, you know your potential clients are there, but you’re not sure how to reach them. Does that sound familiar? If you said, “yes,” you’re in luck. Over the past six years, I’ve … [Read more...]
Online Marketing Secrets For Established Service Professionals
Susan is a veterinarian with 30 years experience and her specialty is dentistry for dogs and cats. Over the years, she's spoken at conferences, served on committees and built a solid reputation in her field. Her practice is referral based as other veterinarians recommend their patients to her. Sounds great right? But there's a problem. The problem is business is … [Read more...]
How Buyer Personas Shape Your Content Marketing
Is a buyer persona a customer profile or an indicator of buying behavior? Savvy marketers know content must be mapped to the right stage of the buying cycle and answer the right concerns. The better-rounded you can make your buyer persona “template,” the more you’ll understand about buying signals and true pain points. That way, you can map content to those pain points and … [Read more...]
