Jen Phillips April

Your Online Marketing Partner with SEO Copywriting and Social Media Marketing

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Marketing Plan vs. Marketing Campaign: What’s the Difference?

January 9, 2018 by Jen Phillips April

marketing plan

  If you’re like a lot of business owners, you may feel overwhelmed at times by marketing. After all, there are approximately 98,321 ways to market your business, which are the right ones for you? Great! This post is for you. By the time you finish reading it, you'll understand the difference between your marketing plan and a marketing campaign and why it makes sense … [Read more...]

How to Repurpose Content (Turn 1 Piece of Content Into 3)

October 11, 2017 by Jen Phillips April

repurposing content

A few weeks ago, we wrapped up "Discover Your IT Factor and Standout in the Marketplace" and it was SO MUCH FUN! If you want to sign up for the next webinar, click here. A GREAT question came up in the final Q & A. It was all about how to repurpose content. "If you want to use one piece of content for 3 different purposes do you start with your social media … [Read more...]

The #1 Question Service Providers Have About Facebook for Business

August 7, 2017 by Jen Phillips April

At 2.01 BILLION active users, Facebook is an important part of any service providers marketing strategy. It’s simply too big to ignore. Yet, if you’re like a lot of service providers I know, you know your potential clients are there, but you’re not sure how to reach them. Does that sound familiar? If you said, “yes,” you’re in luck. Over the past six years, I’ve … [Read more...]

Online Marketing Secrets For Established Service Professionals

July 17, 2017 by Jen Phillips April

Susan is a veterinarian with 30 years experience and her specialty is dentistry for dogs and cats. Over the years, she's spoken at conferences, served on committees and built a solid reputation in her field. Her practice is referral based as other veterinarians recommend their patients to her. Sounds great right? But there's a problem. The problem is business is … [Read more...]

How Buyer Personas Shape Your Content Marketing

August 3, 2015 by Jen Phillips April

Buyer personas

Is a buyer persona a customer profile or an indicator of buying behavior? Savvy marketers know content must be mapped to the right stage of the buying cycle and answer the right concerns. The better-rounded you can make your buyer persona “template,” the more you’ll understand about buying signals and true pain points. That way, you can map content to those pain points and … [Read more...]

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Testimonials

Jen helped me gain clarity around my sales posts. Her gentle pointers and awesome insights were brilliant and really helped me up my confidence. Ideas are brewing and I’m excited to put her suggestions into implementation. This woman rocks! ? – Amandalee Sparks-Hatt
This woman rocks!
My website was dead after having been hit by the dreaded Google updates. I had heard Jen speak at several functions and decided to see if she could help. She has completely revamped my SEO and keywords, helped me with my blog and my site started to come back to life! I now consistently rank high in searches and have seen a great ROI for her services. PLEASE do yourself a favor and use Jen. Thanks for everything Jen!!!
Dr. Jeff McQuaiteChiropractor McQuaite Chiropractic
Jennifer provided enormous insight into the SEO process. When I relaunched my blog, Jennifer helped me create a focused and keyword rich content marketing plan. Plus, she coached me on maintaining my renewed efforts. Working with Jennifer was a pleasure!
Aimee WilsonOccasions to Savor
At 196 total sales with a few more gonna roll in. Was shooting for 150. So killed that ???? Emails were killer. Every time we sent one we got 20 sign ups.”
RH

Training

Jen_Speaker_trainerJen's seminars focus on helping organizations develop their social media strategy and create action items around it. Whether showing business owners the best practices of Facebook posts or how to optimize your LinkedIn headline, Jen is passionate about the social media revolution. Her engaging, conversational style keeps audiences coming back for more. One FAQ is, “When are you doing another class?” and dozens have become regulars at her small social media trainings. Check out her training...

Social Media Help

Jen_social_mediaThese in-person training seminars focus on you and what steps to take to maximize the power of social. Whether you need help crafting great content or connecting the ROI to your bottom line, Jen can help. Read More

Writing

Jen_CopywritingCopy is more than words on a screen. It’s a sales tool. It educates, informs and invites your reader to do something. Does yours? Check how it's done here

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