Social Media Training for Smart Business Owners
Let’s face it, you don’t have time to waste. You’re busy working your business.
Yet, marketing is essential to bringing in clients and if you’re not doing it consistently, you’re in the feast or famine mode and that’s no fun.
Let me guess, you’re running yourself ragged trying to bring in more business. And, if you’re like a lot of small business owners I know, you know you’re missing opportunities by not effectively using Facebook, Twitter and Linked In.
Problem is, you don’t really know what to do with any of it. Sound familiar?
Let’s take your Facebook page.
Last time you posted was a month ago—or more. You don’t have a plan in mind around it and you’re frustrated because when you do post, it doesn’t generate much in the way of “likes” or comments?
And Twitter? Well, you’re not sure how to use it as an effective business tool. I mean, what’s a hashtag anyway?
Then there’s Linked In, which you know you should be making better use of, but how?
You know you should be using social media in your business. You just aren’t sure the best way to go about it.
How do you find the time to keep up your Facebook page? How do you use it to add to your bottom line? What should you post and how often? How does Twitter work? How can any of it bring traffic back to your website and put money in your bank account? How, How, How?
Here’s How to Make Social Media Marketing Work for You:
1) You have to have a goal—what do you want your Facebook page to achieve? Do you want it to raise your visibility? Get your first 500 fans? Bring more visitors to your website where they can sign up for your newsletter or download your free report?
2) Use your goal to create your plan. If you’ve determined your audience is primarily on Facebook then focus on Facebook. Set a goal for Facebook and map out a plan for what you’ll post and when to achieve that goal.
3) Check in to see what’s working. Pay attention to what your fans are “liking” and commenting on. Try posting at different times of the day or night to see when you get the most response. If you want to run Facebook ads, review your Insights for key demographic information to help you target your ad to your right audience.
4) Get help. Rome wasn’t built by one person and it wasn’t built in a day. Get social media training to cut the learning curve and save you time and headaches.
Don’t kid yourself. Social media marketing is a complex animal and requires a strategy just like any aspect of marketing. Think how many opportunities are sailing by every day you aren’t using it effectively.
I’ve trained more than a hundred business owners and marketers on effective uses of social media marketing and helped a select few develop real strategies.
Got questions? Let’s talk.
The Council of Southeastern Pa “Jen helped us develop a plan for Facebook and Twitter and trained us on using it. We were not sure how to begin but Jen built us a solid foundation. Now, our staff is excited to have these social media tools as a powerful resource to get the word out to the community about our programs and services.” K. Tomilson at SEPA