In our content driven world, it's essential to repurpose your content. Not only can you turn one post into an email, a video, a slideshare and a social media update but you can also use is as a chapter in a book or as the basis for a workshop. How to Repurpose Your Content and Squeeze the Value from It Last week I gave a blogging workshop for Network Now Connections,LLC … [Read more...]
How to Blog?
Every blogger takes a different approach. Some blog to express their feelings. Others, like most small business folks I know blog to generate income. Their purpose is to create useful content that will help their website rise in the search engines so they’re able to connect with more prospects and create more customers. Compare these two websites: Website 1 Website … [Read more...]
What Should I Blog About?
Have your business been around for more than 6 months? More than 6 years? GREAT! You know what to blog about. My role is to help you access your ideas. 1—Start with the conversations you have daily. What are the top questions your visitors ask you? Every business has those “frequently asked questions”. Answer them in a blog post. There you are 5 or 10 posts that your … [Read more...]
My 5 Favorite Productivity Apps for Small Business
Ok, so I haven’t quite mastered the art of the 5-minute meeting but I am a bit of a productivity junkie. Short, focused bursts of work, unplugging for hours at a time (to write!) and "chunking" similar tasks are all part of my strategy. Far from a technology geek, I do love discovering time saving apps so I can spend more time doing what I want and less of what I don’t – … [Read more...]
What’s Social Proof?
Celebrities have an entourage to: 1-- entertain them 2--keep them safe from crazed fans 3--wheedle favors 4-provide social proof As a business owner, you have social proof too. Referrals and testimonials are all proof that people like you and you're good at what you do. If you've ever been to a networking meeting like BNI, there's even a chance to share your … [Read more...]
