Do you know what a “keyword” is? You might think you do but a surprising number of small business types don’t. Here’s why keyword research matters and what you can do about it. For example, if you’re a pet sitter, you might think a good keyword for you might be “dog”, “Cat” or even “pets”. Makes sense, right? Do you know what happens if you use those terms? You’ll be … [Read more...]
Why Your Landing Page Should Match Your Visitor’s Expectations
According to marketing giant Marketro, 44% of B2B companies miss out on 50% of their sales because they send visitors to their home page rather than a relevant page their paid search ad targeted. Whether or not you use paid search, this has implications for every website. Example 1) Let’s say you’re offering a free ebook to build your email list. You write a blog post … [Read more...]
First, You Need an Audience
Without knowing who needs your product or service and what “keeps them up at night”, you're shooting in the dark. Marketers often create a "personal" or “ideal customer” and give her a name, age and occupation. This makes it easier to know what solutions you can offer. This is true whether you're a large company like Sysco right down or a Mary Kay consultant. Everyone’s … [Read more...]
What Nicki Manaj Can Teach You about Social Media Marketing
What Nicki Manaj Can Teach You about Social Media Marketing She may not be a household name on par with Madonna – yet. Though she did perform with Ms. Blonde Ambition at the Superbowl half time show. She was also on Ryan Seacrest’s New Year’s Eve show, is performing at next week's Grammy's and Good Morning America – maybe she is a household name after all. From a … [Read more...]
What’s Your Website Costing You?
What’s Your Website Costing You? I know, you paid your $35 or whatever for a year of hosting plus your $10 domain registration. Maybe you spent some money on a designer or a programmer. That bumped up the price a bit. Here's the problem. Your site can be beautiful but costing you a fortune in lost opportunities. Are you getting the kind of traffic you want? Are you … [Read more...]
