7 (Easy) Ways You Can Grow Your Facebook Page
If you have a Facebook page, you know it’s not enough to just “set and forget”. Think of it like a crockpot, if you just buy a crockpot and take it out of the box you won’t instantly have dinner. You have to put food inside of it, plug it in and wait.
Likewise, it’s not enough to set up your Facebook page, never look at it again and think it’s magically going to grow and bring you business—it’s not. (You’ve probably figured that out by now.)
Like the Crockpot, your Facebook page needs food (content) and electricity (engagement—comments/likes, etc.) Plus, it needs some time.
Here are 7 Strategies You Can Start Using Today to Grow Your Facebook Page
1—Post interesting, relevant content. If you’re a realtor, you could create a series of post of “ways to make your house sell in a down economy”.
If you’re a home restager working with a realtor, you can both post before and after pictures to show what a difference a home restager can make. You can both share these pics on your Facebook pages. Think HGTV. It’s fun and people love to see these house makeovers. You can even share “Oh, and by the way, if you’re in the market for a realtor or home restager….”
2—Post a MINIMUM of 3-4 times a week. Sorry for shouting, but it drives me crazy when people complain to me that their Facebook page isn’t “working” and when I take a look at it, their last post was in 2010. You don’t have to post 5 times a day. But keep your page active so it shows up in your fans newsfeeds. Otherwise, what’s the point?
3—Put your Facebook URL at the bottom of your email signature. That’s prime real estate! Don’t let it go to waste.
4—Post more pictures and/or video. Studies show people click more on photos and video than anything on Facebook. And have some fun, you can add pictures of your cat once in a while! Facebook is social. Be social once in a while.
5—Ask questions. The more questions you ask the more likely you’ll get responses. You can make a statement and ask, “What do you think?” You can hold an informal survey which Facebook makes easy.
In addition to surveys, you can ask, “Which one do you like best” and include pictures. One client did this with her new logo. She had several designs to choose from and didn’t know which she liked the best, so, she asked her Facebook community.
She got great feedback and engaged with her audience.
7—Hold contests. Give something away. One of the snack vendors at Lincoln Financial Field gives a dollar off their hot dogs if you go to their Facebook page, click “like” and show them on your smartphone. Maybe you’re selling bookkeeping services or business coaching instead? Could you have a drawing for a free hour of consulting?
Just be aware of the Facebook rules around contests. You can see them here. http://www.facebook.com/promotions_guidelines.php
Which of these will you put into practice today? I love to hear your success stories!
Jen Phillips April
Loves coaching small business owners on using social media. When she’s not helping others build their businesses through writing/social media and other marketing activities, she’s walking her dog or salsa dancing.
Need help with your social media strategy or want me to walk you through the basics? Contact me at 267-265-7291 or email at jenpapril (at) gmail (dot) com.