Content Marketing Made Simple Whether you call it “content marketing” “inbound marketing” or some other name, the basic idea is the same--to bring customers to you rather than the other way around. First, a definition: Content marketing is sharing valuable content with people and prospects who come to know, like and trust you. Videos, webinars, white papers, email … [Read more...]
Get More Business from Your Website–Here’s How
Get More Business from Your Website--Here's How It’s the time of year when people vow this is the year they’re going to finally get in shape or make more money. Of course, you know what happens; you go to the gym ½ a dozen times and then you find reasons not to go. Or, you sit in your office not sure what you need to do to make more money. So, you do more of what you … [Read more...]
It’s About the Relationship, Silly!
When E commerce Screws Up The other day I was on Facebook and saw an ad for some cute furniture. Now, I rarely click on FB ads, this may have been the first but I liked the couch and I need some furniture so I clicked. You would think I would have enjoyed a few minutes browsing around this website and looking at home décor. Maybe, I would have even ordered something. … [Read more...]
How a Bicycle Wheel Can Improve Your Business
How a Bicycle Wheel Can Improve Your Business A bicycle wheel has a center hub radiating spokes, right? Think of the hub as your business website. The spokes are your other marketing efforts—in person networking, sales calls, social media. Those spokes are invitations to visit your website. They’re essential to building your business but they aren’t your main online … [Read more...]
Who Else Wants to Get More Business From Their Website?
Who Else Wants to Get More Business From Their Website? Silly question, right? Everyone wants to get more business. Yet, every day, I see businesses literally throwing away opportunities to make money with their sites. Why? They don’t fully understand the profit pulling potential of a successful website. Build it and they won’t come. In fact, it’s not uncommon … [Read more...]
