Are You An Ostrich or a Wolf ? SEO, Social Media and the Small Business Owner The small biz owners I talk with tend to fall into two camps with SEO and Social Media Marketing. 1) Ostrich) They don’t know what SEO is and they don’t know how to use social media to grow their biz. (Don’t feel bad, we all have to start somewhere! :) ) 2) Wolves—They’re … [Read more...]
What’s Your Email Marketing Strategy?
What's Your Email Marketing Strategy? To some “email marketing” might sound like just another buzzword. To others, you know it’s essential to your business. The truth is, if you’re not incorporating email marketing into your content strategy, you’re losing customers. In fact, it wouldn’t be too far off base to say you’re bleeding revenue. I know that may sound a … [Read more...]
Autoresponders Make Effective Email Marketing
Autoresponders Make Effective Email Marketing Autoresponders can bring you money. These email series are an essential component of any email marketing campaign. Plus, once they’re written and set up, they run on autopilot. (I love marketing strategies that continue to bring me money months and years after they launch—don’t you?) Solve a Problem Here’s an example, … [Read more...]
5 Key Website Strategies for Small Businesses
According to the 2010 U.S. Small Business Attitudinal Survey, 66.5% of small businesses ranked the following 3 areas as trouble spots in their business. Marketing Sales/new business Growth planning/business growth If you find yourself nodding your head in agreement, let’s take a closer look. Marketing/sales and business growth tend to be tied together so let’s … [Read more...]
Top 7 Email Marketing Tips
Email is all about the relationship. Think of your own overloaded inbox, which newsletters do you subscribe to (and read)? Do you enjoy the ones that continually offer you useful information with the occasional offer or the one that’s a continuous pitch fest? I bet you unsubscribe in a hurry from the latter—and you’re probably annoyed by it. When you unsubscribe, … [Read more...]
