Facebook ads are highly targeted, fit any budget and can be changed on the fly. You can use them to increase your “likes”, build your email list and even, yes, sell goods outright. 1) Think through your goal. You’ll need to be more specific than “get more customers or clients through Facebook” to see the success you want. If you’re a services based business like a … [Read more...]
How to Get More “Likes” on Your Facebook Page
Clients ask me all the time, “How Do I Get More People to Like Our Facebook Page?” When someone emailed me this question recently, I realized it was time to answer that question in a blog post. So, here goes. Yes, You Can Invite People You can invite people on Facebook to “like” your Page and email your customers but know there’s a LOT more that goes into it. For … [Read more...]
Why Having a Facebook Page Doesn’t Mean You’re Doing Social Media Marketing
I just got off the phone with a client. I’d written and edited website copy for him and he told me he wanted me to help him with his social media. We discussed using Facebook and Pinterest for his business. He had a lovely Facebook Page set up and now he’s buying Facebook ads. Sounds good, right? Here’s the problem. He hasn’t made a single post on his new Page. … [Read more...]
The Essence of Content Marketing
Definition of Content Marketing: Providing educational material to interested people, i.e., prospects. What type of content depends on your relationship and the platform you’re using. Facebook is a different opportunity from a White Paper. Here's How It Can Work Here’s a sample possibility from a content rich website. Blog posts, White Papers, Special Reports, … [Read more...]
What to Post on Facebook
Over the last couple of years, I’ve heard dozens of people say they don’t know what to post on Facebook. Often, they face a social media "block" as in, they have no idea what to share. So, they do nothing. That doesn't help you achieve your goals. Marketing starts with a plan. Social media for business is marketing. It's just a different form. Too many businesses … [Read more...]
