Wonder Why (or How) You Should Blog? Here are 10 Reasons. Would you like customers seek you out instead of the other way around? Imagine, your prospects find you, like you and already want to do business with you. That’s one way blogging can help your small business. In fact, the marketing software giant Hubspot states in their “The 2012 State of Inbound Marketing … [Read more...]
What Should I Blog About?
Have your business been around for more than 6 months? More than 6 years? GREAT! You know what to blog about. My role is to help you access your ideas. 1—Start with the conversations you have daily. What are the top questions your visitors ask you? Every business has those “frequently asked questions”. Answer them in a blog post. There you are 5 or 10 posts that your … [Read more...]
Keep Your Business Strong with Marketing Planning for Small Businesses
Lately, it seems I’m in Groundhog Day, you know that movie where Bill Murray keeps repeating the same day over and over again? Only my version goes something like this: “My business has dried up and I’m freaking out. Can you help?” Usually I find the business in question had one source of marketing that stopped working. For example, there’s the contractor who relied on … [Read more...]
My 5 Favorite Productivity Apps for Small Business
Ok, so I haven’t quite mastered the art of the 5-minute meeting but I am a bit of a productivity junkie. Short, focused bursts of work, unplugging for hours at a time (to write!) and "chunking" similar tasks are all part of my strategy. Far from a technology geek, I do love discovering time saving apps so I can spend more time doing what I want and less of what I don’t – … [Read more...]
Don’t Feel like a Twit when you Tweet— or Twitter Etiquette (Part 1)
Last week someone said to me, “I don’t want to feel like a twit when I tweet”. We laughed and it gave me an idea. She’s not the only one who feels this way. If you’re used to Facebook, Twitter may may seem odd. The messages are shorter, there are no lengthy threads with everyone's pictures and commentary. In fact, there are fewer pictures and videos overall at first … [Read more...]
