In 1999, you were ahead of the curve if you had a website. Even a simple home page and contact form would have helped you get found by your customers. In 2014, it’s a little more competitive. 100,000 new sites a day are published. You don’t need to be a math genius to know you’ve got your work cut out for you if you’re going to stand out from the crowd. Even a … [Read more...]
Here Are Three Key Metrics to Measure with Your Social Media
What are your business goals overall? Increase web traffic by 10% by next quarter? Increase opt in’s to your email list by 25% within 6 months? Whatever your business goals are, you want them to tie into your social media goals. Let’s take the ever popular question "How do you get more "likes"? First we’ll look at this as it relates to social and next, how it relates … [Read more...]
3 Ways to Explode Your Business (in a Good Way)
The computer may be where your work happens but its real life conversations that spark ideas. Nothing gets my creativity (and motivation) flowing like discussing ideas with like-minded people. The last three days spent with Steve Roller and the other participants at his Ultimate Writing Retreat™ helped me fill a notebook and refine a business goal. Here’s a Taste of the … [Read more...]
How to Repurpose Your Content (Or, Make it Earn It’s Keep)
In our content driven world, it's essential to repurpose your content. Not only can you turn one post into an email, a video, a slideshare and a social media update but you can also use is as a chapter in a book or as the basis for a workshop. How to Repurpose Your Content and Squeeze the Value from It Last week I gave a blogging workshop for Network Now Connections,LLC … [Read more...]
How to Blog?
Every blogger takes a different approach. Some blog to express their feelings. Others, like most small business folks I know blog to generate income. Their purpose is to create useful content that will help their website rise in the search engines so they’re able to connect with more prospects and create more customers. Compare these two websites: Website 1 Website … [Read more...]
