“You get a free coffee every day in May.” The Panera Bread employee tells me when she checks my rewards card. “Yay!” I say and proceed to go to Panera 3 more times over the next two weeks. Since I spend a minimum of $8 each time I’m in there, that’s at least $20 more Panera has made from me. Multiply that by their millions of customers and pretty soon you’re talking real … [Read more...]
How to Attract Targeted Traffic to Your Website (and Make More Sales)
According to the Marketing Leadership Council, 57% of decision makers have gotten their information online before they ever speak with a salesperson. This is true if you have a team of sales people and sell complex software products or if you’re a solopreneur who handles the selling, the marketing and the fulfillment. Your web content can sell for you. IF, you lay the … [Read more...]
How to Repurpose Your Content (Or, Make it Earn It’s Keep)
In our content driven world, it's essential to repurpose your content. Not only can you turn one post into an email, a video, a slideshare and a social media update but you can also use is as a chapter in a book or as the basis for a workshop. How to Repurpose Your Content and Squeeze the Value from It Last week I gave a blogging workshop for Network Now Connections,LLC … [Read more...]
How to Blog?
Every blogger takes a different approach. Some blog to express their feelings. Others, like most small business folks I know blog to generate income. Their purpose is to create useful content that will help their website rise in the search engines so they’re able to connect with more prospects and create more customers. Compare these two websites: Website 1 Website … [Read more...]
10 Reasons Why Blogging Helps SMB’s
Wonder Why (or How) You Should Blog? Here are 10 Reasons. Would you like customers seek you out instead of the other way around? Imagine, your prospects find you, like you and already want to do business with you. That’s one way blogging can help your small business. In fact, the marketing software giant Hubspot states in their “The 2012 State of Inbound Marketing … [Read more...]
