You’ve heard that blogging for business can bring in business but you’re not sure how. Maybe you’ve been erratic with your blog and you want focus. Or, you just have questions, “What do I blog about?” is a question I get asked all the time. The reasons to blog are as long as my arm -- not the least of which consistent blogging is a sure-fire way to bring in new clients … [Read more...]
What Is a Headline and Why Do You Need One?
What Is a Headline? A catchy headline can make the difference between people reading your post or not. Think of all those Buzzfeed Facebook quizzes. "Can You Match These Logos to the Right Fashion Brand" or "These 35 Corgies will Brighten Your Day." They grab your attention don't they? Title = Headline A legendary sales writer (who made millions for his clients … [Read more...]
SEO 101 for Beginners
Updated: June 2018 In working with small businesses over the last few years, I've found there's a huge range in knowledge when it comes to online marketing. This post will give you the 30,000 foot overview so you can be better informed when you next speak with an SEO specialist. Here's a short video about SEO for blogging. Let's start with those … [Read more...]
Planning Your 2015 Content Marketing Strategy
Let the groaning begin…yes, you know the year is fast coming to a close. With that comes end of year reports and strategizing for future success. So, tell me, what will you do different in the coming months? Are you happy with your content marketing strategy ? Are you reaching your prospects, answering their questions and nurturing leads effectively? Or, are you still … [Read more...]
Here Are Three Key Metrics to Measure with Your Social Media
What are your business goals overall? Increase web traffic by 10% by next quarter? Increase opt in’s to your email list by 25% within 6 months? Whatever your business goals are, you want them to tie into your social media goals. Let’s take the ever popular question "How do you get more "likes"? First we’ll look at this as it relates to social and next, how it relates … [Read more...]
