Without knowing who needs your product or service and what “keeps them up at night”, you're shooting in the dark. Marketers often create a "personal" or “ideal customer” and give her a name, age and occupation. This makes it easier to know what solutions you can offer. This is true whether you're a large company like Sysco right down or a Mary Kay consultant. Everyone’s … [Read more...]
Turn “Lost” Time Into Productive Time
Author and connector Scott Ginsburg wrote a blog post about business trends. In it, he explained how waiting is the new working. In other words, by rethinking your productive hours, you can work less and get more done. If you travel a lot you spend a lot of time waiting in lines, but there are other places too. You can wait in line at the grocery store or Starbucks or on … [Read more...]
What’s Your Website Costing You?
What’s Your Website Costing You? I know, you paid your $35 or whatever for a year of hosting plus your $10 domain registration. Maybe you spent some money on a designer or a programmer. That bumped up the price a bit. Here's the problem. Your site can be beautiful but costing you a fortune in lost opportunities. Are you getting the kind of traffic you want? Are you … [Read more...]
3 Tips to a Successful Website
Is your business website invisible? If you're not attracting the leads you want, a few changes can make the difference between seeing results and just paying the domain and hosting fees year after year. 1. Grab Attention Studies show you have 20 seconds to grab your visitor’s attention. Make the most of it by making it clear where they are and how you can help … [Read more...]
Content Marketing Made Simple
Content Marketing Made Simple Whether you call it “content marketing” “inbound marketing” or some other name, the basic idea is the same--to bring customers to you rather than the other way around. First, a definition: Content marketing is sharing valuable content with people and prospects who come to know, like and trust you. Videos, webinars, white papers, email … [Read more...]
